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The Preeminent Cross-Disciplinary Topic In Academia Is... Sales?
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"Executives and Salespeople Are Misaligned - and the Effects Are Costly," according to Harvard Business Review
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Link Sales Training to Your Organization's Strategic Goals (Pt. II): Sales Opportunity Management
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Link Sales Training to Your Organization's Strategic Goals
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Frank Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of six books and many articles in Harvard Business Review, The Wall Street Journal, California Management Review, and other publications.

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