I'm a marketing leader with expertise in cultivating avid brand followers through content.
I create campaign and content strategy that prioritizes connection and engagement. I believe what the audience needs should be the heart of content creation — as well as the heart of any decent marketing strategy. But while content can be the foundation of a good marketing strategy, it cannot replace a solid holistic marketing strategy.
I rely on data insights to shape strategy that meets and exceeds company-wide goals and initiatives. I'm a fierce advocate of brand identity and voice, ensuring that every aspect of marketing aligns with the larger identity.
Outside of work, I'm passionate about health and wellness, staying up to date on nutrition and fitness trends.