My name is Heather Serdoz and in short, I'm a content marketer, a storyteller, and rogue baker. I spent 5+ years with digital agencies, managing all things related to content, taking brands from the new kids on the block to household names. Two years ago I moved in-house dabbling in CRE. Currently I’m back in the eComm space with a pretty awesome CPG brand.
I got my start in this industry as a writer and have since branched out to touch all facets of content. I like to keep my primary focus on social media management, email marketing, writing, and creative production.
My most recent projects have included writing copy for a new website, a complete overhaul of all existing email flows, establishing a brand ambassador program, managing organic social, content creation, and influencer relationships. When I'm not working the social front you can find me running email marketing strategy and creative development efforts.
In my recent past I've worked with photographers to create evergreen product photography as well as seasonal video productions specifically for social & Youtube channels. I worked on social strategy, planning, and management for various consumer brands.
Specialties: content writing, content strategy, production, managing campaigns, social media management, organic SEO, email marketing, affiliate marketing, event planning, media monitoring, client relations, press pickup/clipping, media buying, and data analysis.