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Hilary Kay

Hilary Kay

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Expert Roundup: How no-code tech gave rise to a new wave of no-pro marketing tools

Innovation and learning are my passions, and the fire that fuels my love for marketing. As a strategic risk taker and resourceful problem solver, I lead the marketing organization with a can-do mentality that constantly raises the bar for myself and others. With communication as a core strength, I thrive in cross-functional roles helping to align teams and achieve common objectives. I’m results-driven, and understand how to operate to achieve both short and long-term goals.

I always strive to be a voice for the customer, whether it be in big picture planning or daily execution. As a natural storyteller, I excel at crafting content that engages new audiences, develops trust, and drives action. I have comprehensive experience with the B2B marketing and sales funnel, both with inside-sales teams and a product-led (self-service) motion. I’ve developed diverse marketing tactics through my experience optimizing enterprise, mid-market, and self-service, customer journeys.

Revenue, growth, and the bottom line drive my decision making. While I'm a strategic thinker with strong business acumen, I believe empathy is what makes great leaders, great teams, and ultimately great businesses.

Key Strengths:
>> Identifying top talent to develop a team and culture defined by ego-free collaboration and drive for excellence.
>> Incorporating market signals, customer feedback, and company vision to effectively establish product positioning and GTM strategy.
>> Brand definition, development, and implementation.
>> Building marketing operations to capture and structure actionable data.
>> Optimizing processes both within the marketing org and across teams to achieve better efficiency.
>> Prioritization & alignment between product/R&D and GTM org by leveraging data and maintaining a customer-centric mindset.
>> Integrated, cross-channel marketing campaigns that successfully address broader company goals and hit marketing metrics.

Specialties: Branding and Positioning, Product Marketing, PR & Communications, Content Marketing, User Acquisition, Pipeline Generation, Funnel Optimization, Marketing Operations, Audience Segmentation, Integrated Campaign Management & Analysis, Metrics and Reporting, Budget and Forecast Management, Cross-team Alignment

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