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Want Exec Buy-In? It's (Mostly) About Soft Skills.
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I'm a seasoned marketing operations leader with the hands-on experience to get the job done.

I started out in traditional marketing and have spent the last 10 years in marketing and sales operations. I've led teams in house and for the past nearly seven years have consulted for dozens of high growth startups and Fortune 1000 companies.

I'm an advocate for revenue operations: a tight integration between marketing, sales, and customer success ops.

LEADERSHIP EXPERTISE:

• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a Platinum Marketo consulting partner.
• Create methodologies for project scoping, solution design, and technical documentation, and train teams to use them.

TECHNOLOGY EXPERTISE:

• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI
• Data management: Ringlead, Clearbit, etc.
• Lead routing: Lean Data, Distribution Engine
• Many more

FUNCTIONAL EXPERTISE:

• Designing structure and processes for global teams
• Analytics, reporting, KPIs
• Lead Management, Sales Process, and Sales UX
• Advanced Lead Nurturing
• Complex Lead Lifecycles
• Optimized and scalable templates and processes for campaign operations
• Custom data models in Salesforce and Marketo
• Custom integrations and applications

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