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CMO Confessions Ep. 22: Hired Inc.'s Katrina Wong | ON24 Blog
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I spent 15+ years in a variety of customer facing roles including marketing, go-to-market and revenue growth for B2B and B2B2C SaaS / Enterprise software companies.

Expertise:
Product Marketing || Demand Generation || Content Marketing || Marketing Communications || Customer Marketing || User Acquisition || Lifecycle Engagement and Retention || Account-based Marketing || Event & Field Marketing || Community

Specific efforts that I've led:

- Help large public Enterprise software companies create new market categories (or market
entry) for strategic business units -- either newly acquired start-ups and / or other existing
business units with hyper growth
- Help growth stage / pre-IPO companies scale to market demand, accelerate pipeline and
optimize revenue
- Help B2B marketplaces accelerate growth by creating new subscription revenue
- Help SaaS companies scale by entering new markets in Europe and vice versa
- Help SaaS companies with a proven SMB product move into the Enterprise
- Help Seed and Series A companies go to market / get acquired

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