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EP. 147 - Launching Your ABM Program! Kelley Vallone on Targeting, Tiering & Measuring Success
Feb 27, 2025
Podcast Episode

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EP. 147 - Launching Your ABM Program! Kelley Vallone on Targeting, Tiering & Measuring Success
Feb 27, 2025
Podcast Episode

B2B SaaS marketing professional with 10+ extensive experience leading the strategy and execution of full-funnel campaigns across demand generation, account based marketing, field marketing, customer led growth and sales engagement. Proven leadership aligning sales and marketing, end-to-end campaign management, and driving revenue growth in high-level complex work environments. Passionate, dedicated, problem solver, and risk taker who loves everything about marketing.

Specialties: B2B Marketing, SaaS, Go-to-Market Strategy, Demand Generation, Account Based Marketing, Lead Acquisition, Email Marketing, Field Marketing (Events, Webinars), Direct Mail, Inbound Marketing, Segmentation, Revenue Attribution Reporting, Budget Management and Customer Marketing.

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