I have over 14 years experience of marketing, the majority being online within a results driven environment across the public sector, retail & publishing. I have managed the full spectrum of digital marketing disciplines such as PPC, affiliate marketing, promotions, e-crm, campaigns, SEO & social media. I have successfully negotiated commercial contracts with large scale companies such as BSkyB, The Times and managed a complete website re-design from agency recruitment through to go-live for a complex multi-stakeholder government site.
I've worked across both B2B & B2C accounts & thrive on stakeholder & team management.
- Increasing traffic revenue streams for whsmith.co.uk via online and offline channels by 36% contributing significant incremental revenue
- Increasing YOY traffic by over 20% for a .gov
- Initiating & managing Google adwords campaign delivering ROI of 6% cost of sale vs 10% target.
- Delivering high profile online campaigns such as Harry Potter & Lord of the Rings.
I'm extremely passionate about my work & comfortable working autonomously as well as collaboratively. I'm extremely conscientious & continually strive to make a positive, measurable difference.