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Kerry West

Kerry West

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Hitachi Automates 40% of its Marketing Leads with Act-On
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Act On Software Claimed Act On Software

I have over 14 years experience of marketing, the majority being online within a results driven environment across the public sector, retail & publishing. I have managed the full spectrum of digital marketing disciplines such as PPC, affiliate marketing, promotions, e-crm, campaigns, SEO & social media. I have successfully negotiated commercial contracts with large scale companies such as BSkyB, The Times and managed a complete website re-design from agency recruitment through to go-live for a complex multi-stakeholder government site.

I've worked across both B2B & B2C accounts & thrive on stakeholder & team management.

Successes include:

- Increasing traffic revenue streams for via online and offline channels by 36% contributing significant incremental revenue

- Increasing YOY traffic by over 20% for a .gov

- Initiating & managing Google adwords campaign delivering ROI of 6% cost of sale vs 10% target.

- Delivering high profile online campaigns such as Harry Potter & Lord of the Rings.

I'm extremely passionate about my work & comfortable working autonomously as well as collaboratively. I'm extremely conscientious & continually strive to make a positive, measurable difference.

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