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Lakesha Holloway

Lakesha Holloway

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Lakesha has over 17 years of marketing experience, with 7 of those years being experience as a marketer using Salesforce. She is 3x Salesforce certified, is the leader of the Charlotte SFMC User Group, and is a member of the Charlotte AMA Board of Directors.

As the Senior CRM & Personalization Strategist for Atrium Health, she is responsible for Digital Personalization—including overseeing their strategy and roadmap, acting as the point-person for all CRM-related initiatives, and leveraging data to level up their patient experience.

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