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Liz Gonzalez

Liz Gonzalez

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How Our Director of Product Marketing Tackles Churn
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How to Interview and Hire an Account Executive
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Product marketing leader with 15+years experience in tech. Strong strategy and story-telling chops. Passionate about Latina women in tech, traveling (70+ countries) and writing. I lead the Enterprise team within Zendesk’s award winning PMM team. I am a speaker at Product Marketing Alliance events and the Product Marketing Summit.

• Go-to-market strategy / product launch management
• New customer acquisition & retention strategies
• Sales enablement
• Vertical marketing
• Plan & budget development
• Market research // competitive analysis
• SEO/SEM strategies
• Enterprise solution sales
• Strong ERP / CRM / UcaaS / CcaaS knowledge

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