I am an award winning technologist, passionate about the convergence of big data, machine learning, analytics and marketing. I have helped organizations achieve strategic marketing and demand generation initiatives by combining the latest tech in conversion optimization, targeting, testing, and analysis.
My true passion lies in helping high-growth startup culture companies exceed marketing goals driving towards equity events. I have previous experience launching or augmenting marketing strategy including Ford, Nissan, Mayo Clinic, Johns Hopkins, and numerous security and telecommunications startups.
SiriusDecisions helps account-based marketers perfect their craft, understand its interplay within the sales/marketing dynamic, build client trust and confidence in ABM, and fill or accelerate the sales pipeline with better accounts and opportunities. We call upon our extensive experience base, cross-organizational resources and expansive client base to give you unparalleled support.
Previously Director of Demand Generation at Masergy, a leading Managed Security, Networking and Hosted Unified Communications service provider. My primary responsibilities have focused on building GTM strategy and teams to drive direct sales via best practices in the demand gen waterfall (MCL to SQL and Closed Won Opps).
I also assisted various sales verticals including direct, channel, and carrier groups to implement best practices and standards as businesses shift from on-premise to cloud infrastructure via marketing automation, CRO, and other conversion optimization, A/B testing, and analysis, efforts for both Masergy and select multi-channel service providers to grow lead generation through online marketing programs, and channels.
I am a proud University of Texas at Dallas graduate with a B.S. in Business Admin focusing on Marketing, Entrepreneurship, and International Business.
Conversion Optimization, Inbound Marketing, Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Business Intelligence, Analytics, Social Media, Lead Generation, Field Marketing, Marketing Automation, Demand Generation, Online marketing campaigns, User Experience (UX), Hosted Communications, Unified Communications, Business VoIP, Public Speaking.