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PTC: Building the ROI (Revenue Orchestration Intelligence) Engine
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Latinix woman leader in the tech industry: marketing and digital transformation. I drive the intersection of marketing strategy, business development, and agile execution to accelerate revenue growth.

I currently work as a Digital Transformation leader leveraging MarTech to increase marketing performance. By driving branding, connecting prospects with a purchasing intent to solutions through multi-channel campaigns (SEO, marketing automation, nurturing campaigns and value-led content). Combined with a Digital Experience that is customer-centric to achieve product-usage expansion that produces a healthy SaaS renewals environment towards ARR growth.

My data-driven approach identifies opportunities and inefficiencies to rapidly re-allocate resources. Known for building strong alignment with Sales. In my tenure at PTC, I have transformed a conventional business unit into an award-winning Digital Marketing Strategy & Operations.

I'm a committed advocate to diversity inclusion, and founded the Hispanic ERG resulting in building the best teams and bringing a different lenses to the C-suite.

Specialities: marketing, digital marketing, digital transformation, strategic planning, financial planning, strategy, SEO, SEM, email marketing, marketing analytics, web analytics, lead generation, B2B, leadership, team building, CRM, business development, Sales.

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