I'm an experienced Chief Marketing Officer, Virtual CMO, Fractional CMO, and Marketing Strategist with a proven track record in:
- Creating a Marketing Strategy from zero and improving current strategies to achieve desired KPIs.
- Helping Start-ups to focus on their Ideal Customer Profiles, Value Proposition, Customer Value Journey, etc.
- Creating a Content Marketing Strategy and Content Plan.
- Driving Leads from content and publications.
- Writing technical articles to generate demand and drive leads.
- Leveling up marketing activities, optimizing spend, and finding profitable channels.
- Researching, creating, and executing multi-channel marketing campaigns.
- Setting up end-to-end analytics, conducting marketing audits, etc.
I can work in 2 formats:
- Do it for you - either I or my team do all the work.
- Do it with you - I work as a consultant: guiding, helping, and making sure you achieve your goals.
Channels I’m experienced with:
- Content Marketing and Inbound Marketing.
- Email Outreach, LinkedIn Outreach.
- PPC: Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads.
- Influencer Marketing.
- End-to-end Analytics: Google Analytics, Google Tag Manager, Data Studio, HotJar.
I’ve worked mostly for tech companies and start-ups in both the B2B and B2C sectors.
Some niches I had projects in include SaaS, DevOps, AI/ML, Big Data, Analytics, Games, E-commerce.