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Mikko Rekola

Mikko Rekola

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Ruohonjuuri's Reviews Increase with Yotpo Loyalty | Yotpo Case Studies
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Ruohonjuuri's Reviews Increase with Yotpo Loyalty | Yotpo Case Studies
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Yotpo Claimed Yotpo

International ecommerce specialist with a strong online marketing mindset. Wide-ranging background in global D2C commerce. Growth team leader for the biggest Shopify Plus partner in the Europe.

My strengths and experience include:
- Hands-on digital marketing including social media, traffic increasing and campaign optimisation
- Online sales funnel creation and recognising key triggers for successful sales especially in D2C
- A/B testing attitude to generate growth
- Planning and creating marketing dashboards to measure e-commerce performance both B2C and B2B
- Management and leadership experience. Being in charge of a multicultural ecommerce team and exceeding given goals

My special skills include:
- Wide experience with Facebook Ads Manager, AdEspresso and Smartly
- Creating internationally successful ads for Facebook, Twitter and Instagram
- High focus on CLV and segmenting customers based on purchase data and demographics
- SEO optimisation and effective SEM ads including Google Shopping
- Creating different kinds of highly effective retargeting models on several platforms
- Global customer acquisition to 100+ countries
- Project management with multiple international projects
- Superior knowledge of Shopify Plus and apps in the ecosystem including tools such as Klaviyo, Yotpo, Enquire etc.

#e-commerce #marketing #facebook #international #lean #facebookmarketing #growthhacking #shopify #global #D2C #DTC #digital #digitalmarketing #customeracquisition #PPC #ecommercestrategy #digitalcommerce

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