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Dole Packaged Foods collects over 2K reviews with new UGC strategy
Jul 01, 2022
Case Study

Digital and Ecommerce marketing leader with 20 years of experience shaping strategies for the some of world's most beloved brands, on both the manufacturer / brand side and agency side. Love a challenge, whether it's establishing a new internal capability, driving omnichannel sales or improving media and operational efficiencies. Strong CPG, Grocery / Food and Health / Beauty background but open to working across other verticals.

Regular industry speaker (SXSW, OMMA, Global Shop, Social Media Week, etc.) and co-author of "A Beginner's Guide to Mobile Marketing". Recognized by Advertising Age as a 2011 “Woman to Watch”. Interested in education reform and co-presented at SXSW EDU.

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