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*Please see attached resume*
Previously the Director of Communications with Instasize, my job responsibilities included but were not limited to -
● Acquisition Team Lead - assisted with ad creation on Instagram, podcast partners, etc.
Researched possible ad spend avenues and partners.
● Content Strategy - for both site and social platforms
● Campaign Strategy - developed several campaigns from conception to delivery and analytic tracking post campaign - worked with The Trevor Project and The Jed Foundation on campaigns that gave back to the communities we were rallying behind.
● BA + Affiliate Team Development - organized a team of 1000+ members who helped promote new features and were a constant source of UGC (user generated content)
● App Store Liaison - A/B tested screenshots (image + copy) to optimize conversions, worked with Apple on app features within App Store
● PR Lead - worked hand in hand with our PR agency to create Press Releases, Media Alerts, handled all interviews on behalf of company
● Influencer Relationships - planned the 2019 Instasize Creator Tour, worked with a team of creatives from around the world to ensure we captured content for our upcoming campaigns + marketing needs. Oversaw execution of influencer postings on social media.
● Oversaw push & email implementation, strategy, and copy
● Presented at the 2019 Youth Marketing Strategy in San Francisco, presentation focused on our 2019 Pride Campaign and how we leveraged the power of social media to create tangible change in the real world
I have experience in all aspects of digital marketing, branding, and influencer sponsorships/management. Aside from managing my position at Instasize I am also a full time content creator/influencer myself and have ample experience with content + brand marketing. I’m always open to networking with other professionals within the social media & marketing realm - let’s connect.