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Peter Cohen

Peter Cohen

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Top 3 SaaS Growth Trends To Nail 2019
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Top 3 SaaS Growth Trends To Nail 2019
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As the Managing Partner of SaaS Marketing Strategy Advisors, I help software-as-a-service (SaaS) companies acquire and retain customers.

I've worked with many companies that have developed an excellent solution, but need help designing an effective and well-structured marketing plan. SaaS companies should have a plan in place before they start spending money on a hodge-podge of marketing tactics.

I help clients develop a compelling value proposition and messages that appeal to prospects. Companies should clearly explain who should buy their solution and why. Prospective customers care about what the solution does, not how it works.

I develop effective customer acquisition machines to help SaaS companies get the attention of prospective customers, convert prospects into paying customers, and renew and upsell existing customers. It's important to connect with the prospect at every step in the evaluation and purchase process.

I develop marketing material, including papers and blog posts, to be used to attract prospects and close business.

I have more than 30 years’ experience developing and implementing successful marketing strategies for technology companies. I've spent most of my career in senior roles for technology vendors including Authoria, Lotus, and IBM.

If you have marketing responsibilities at your company, I've been in your shoes and understand your challenges.

Since founding SaaS Marketing Strategy Advisors in 2008, I've worked with clients including Acom Health, Buildium, Carbonite, Constant Contact, and People HR.

I publish a blog and a monthly newsletter, both entitled "Practical Advice on SaaS Marketing."
I've spoken at events hosted by Progress Software, SaaS University, the MIT Entrepreneurs Forum, and others.

Areas of expertise: Software-as-a-Service (SaaS), Cloud-based solutions, Marketing, Messaging, Customer Acquisition Plans, Marketing Content

You can contact me at [email protected]

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