Ryan Myers

Ryan Myers

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Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea
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Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea
Article

When I graduated high school, I didn't know what I wanted to do with my life. So, naturally, I gravitated toward the most lucrative degree I could think of, Opera Performance.

My audition landed me a full-ride (I wouldn't have been able to attend college without this help) and I quickly rose to the top of my program, winning several competitions and leading roles during my education.

The natural stepping point from Mozart was into retail technology, so I joined Apple to put my degree to work. I started at entry level and within 18 months had my "Genius" certifications, with top scores in my exams and glowing customer satisfaction reviews.

After Apple, I moved to Gainsight, a Customer Success Software company where I learned Salesforce, database management, and how to hustle at ping-pong – managing relationships with clients like Box, Workday, and SurveyMonkey (among many others).

While I loved client success, I knew I wasn't leveraging my skill sets in the right way, and after an informal interview over craft beer with Sapper (they didn't know at the beginning of the conversation they were hiring me), I accepted a position as our first internal copywriter. Sapper was outsourcing campaigns to show writers at SNL and Netflix, but while the copy was clever, the creatives had a tough time distilling clients' value and getting prospects to take action.

And now, that's what I do.

Name a Fortune 100 company, and an email I've written has made it to their inbox and compelled them to respond / agree to a sales meeting. Since November of 2015, I've tripled the department, securing over 5k meetings for 200+ clients.

If you have any questions about me or Sapper (or want to challenge me at ping pong), message me.

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