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Winning As A Marketing Leader - Download The Book
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A New Funnel for a New Decade - Download The Book
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The Go-To-Market Strategy Guide for Revenue Teams
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Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)
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The Marketing & Sales Field Guide for Today's New Digital Normal
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Latest Content

Want to Accelerate Your Revenue? Here's Why You Need Conversational Sales.
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Go Faster with Drift – Removing Roadblocks to Revenue
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Here's What the Drift Marketing Team Learned Over the Last Year. Will You Help Us Add to the List?
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5 Innovative Women Challenging Today's Marketing Norms
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The Go-To-Market Strategy Guide for Revenue Teams
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Tricia Gellman is a SaaS Marketing leader, advisor, investor and three time CMO. She has over 20 years of marketing experience building brands and leading change at companies like Apple, Adobe, Salesforce, Checkr and most recently Drift.

Tricia is passionate about all things related to building your go to market and is a thought leader about the changing role of the CMO, speaking often about why CMOs need to sign up for revenue if they want to have a seat at the CEO and Board table. Throughout her career she has been a builder, storyteller and public speaker using her expertise in operations, demand generation and product marketing to create value for companies resulting in hyper growth and positive exits.

Tactical specialties: Product marketing, go-to-market planning, sales partnership with demand, brand building, and category creation.

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