Content, it is said, “is King”. It takes many familiar forms and is crucial in a world where users and industry observers consume a large volume of information before making a purchase decision or forming an opinion about a company. As a creative content strategist and communications professional, I generate and oversee the production of the engaging content organizations need to better position their solutions in the global marketplace.
I have a background in political communications and journalism, and a demonstrated track-record of building data-driven content programs for hyper-growth organizations, Fortune 500 companies, startups and digital publications at a global scale. In addition to managing editorial and creative direction, I develop messaging architectures that inform brand identity, public and analyst relations, product launches and multi-channel marketing campaigns. Whether it’s a website, blog post, infographic, long-form article or video script, I tell compelling stories that increase awareness, establish trust, and build advocacy.
I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
Head of Lab, Advanced Network Research, Samsung UK | Chair of AI Expert Working Group, UKTIN
As the Head of Advanced Network Research, I lead a team of researchers identifying and developing cutting edge network technologies, such as O-RAN, network architecture and AI-native networks, driving research direction and strategy, and delivering R&D results to internal and external stakeholders.
I am also the Chair of the AI Expert Working Group of UKTIN. In this role I lead a group of experts to identify the opportunities and gaps of AI future capabilities in telco AI, and is a member of the UK Telecoms R&D Future Capability Strategic Leadership Group.
An industry leader and visionary on AI-native and 6G related technologies. Expertise includes:
• Extensive technical background including RAN, Core network, network architecture and AI in networks
• Technical, project, team, and people management
• Strategic and thought leadership, external relations
• Acumen on new technologies and technology trends, and their impact on business
• Creative, and efficient in problem-solving
Selected Awards:
• 2022 'Chinese Women of the Year - Technology' Award
• 2020 'Outstanding Women of the Year' from Cambridge Wireless Technology and Innovation Awards
• 2019 Award for 'extraordinary contribution' to ETSI ISG ENI (Experiential Networked Intelligence)
I'm passionate about technologies as well as people - I believe in building the right culture in the team and organisation for everyone to thrive in the team.
・Manage and maintain subcontract cost and role assignment on each project.
・Issue and control documentation, such as order form, estimates and statement of delivery.
・Recruit foreign users for usability test and conduct test/interviews in English on behalf of a project member.
・Arrange and act logistic supports for workshops/events to promote new project acquisition.
・Take minutes of meetings and coordinate the executive's schedule.
・Manage user accounts for all inter-office system tools.
・Create presentation documents in English/Japanese.
・Coordinate contents of subcontractor agreements between client and the legal affairs.
・Processed travel expenses and reimbursements.
Marketing Research @ G2 | Ex-Zomato, LeadSquared | SNU'22
I have completed my undergraduate degree from Shiv Nadar University, in Bachelor of Management Studies (BMS) with a minor in Economics and Communication. I'm passionate about Brand and Content Marketing, Consumer Behavior Research, and Market Research. I have worked on various projects in these areas at the university level and in my previous internships.
I am keen on learning more about the world of data and research and exploring different industrial/market sectors. This is because I feel creativity backed up with data points is very effective and productive. I have a 'Never give up attitude'.
Right, now I am hoping to enter the Corporate World in Marketing Research and/or Marketing Operations. Exploring for opportunities that enable to me learn/upskill and work at the same time.
This is my story 'How I Met Product Management' :)
https://affise.com/blog/meet-the-affisians-yulia-belenkova/
In brief, I'm a result-oriented (no matter what!) Product Lead who has started her journey as a junior technical specialist, used an opportunity to dive into the technical aspects of the product taken the position of Knowledge Base & Quality Control Team Lead, unleashed my skills as a Business/System Analyst and eventually found myself in product management. I'm in love in complex challenges, crazy about products & technologies, never afraid to start things from scratch and learn something new, and super curious when it comes to customer development.
I help startups and mature B2B SaaS businesses with full-funnel marketing.
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