Highlighting the Ever-Growing Hispanic Opportunity for Brands
Summary

How to connect with Hispanics:
Represent authentically
Adapt creative
Understand impact

About the speaker
Agnieszka Kwiecien-Janiec
Agnieszka Kwiecien-Janiec
Leading marketing strategy for streaming products at NBCUniversal Telemundo Enterprises

I currently oversee Telemundo's marketing & CRM strategy for its streaming products and content and lead the data strategy for marketing implementation.

Specialties: Hispanic communication planning and buying; negotiation; digital marketing strategy

Languages: fluent in Polish and Spanish; conversational in Portuguese