How to ensure they pick you and stick with you (against the odds)
Summary

You don't need to be the biggest or the best. you need to be their favorite.
Be their personal, preferred pick for a specific purpose.

About the speaker
Jay Acunzo
Podcast Host, Unthinkable | Author, Speaker, Tinkerer

I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.

It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.

I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.

Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.

My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)