How to Create Your Next Big Idea
Summary

Understand analytics to drive your social strategy. Understand the campaign lifecycle, take a holistic view of the data, and go beyond vanity metrics.

About the speaker
Brittani Sievers
Brittani Sievers
Content Management Specialist at Southland Industries

Experienced Marketing Director with a demonstrated history of working in the events services industry. Skilled in Adobe Creative Cloud, Microsoft Word, Content Writing, Market Research, Management, and Product Marketing. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Journalism and Media Communication from Colorado State University.