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Strategy Best Practices
Make the Most of your Marketing Tech Stack
Summary

Building a tech stack that meets your company's unique needs is a tricky process. You have to balance onboarding solutions that solve problems, maximize your output, or streamline your processes with the time, money, and other resources required to deliver ROI on those investments. In this session, a panel of marketing consulting experts will talk you through everything you need to know to get the most out of your tech stack. We'll cover:
+ understanding your goals and how that should influence your tech stack
+ maximizing the tools you have
+ what to consider when adding something new to your lineup

About the speakers
Joanna Carrillo
Joanna Carrillo
Account Director at Lev

Joanna Carrillo is an Account Director at Lev. In her role, she loves being a core collaborator between clients, Lev and Salesforce and strategizing on long-term vision and success. She loves taking challenges and turning them into solutions. In her spare time, you can catch her renovating her house or scheming up her next big project, much to her husband’s chagrin.

Eleanor Heins
Eleanor Heins
Managing Director, Accounts at Lev

Eleanor Heins is a Managing Director of Accounts at Lev. She leads a team of Account Directors that support a large portion of Lev's client base. Her favorite part of her role is helping clients uncover how to improve business outcomes and provide a great customer experience across marketing, sales, service. In her spare time she loves to scratch cook every possible cuisine for friends and family, and in post-COVID times will travel and hike extensively across the globe.

Mary Ellen Schipp
Mary Ellen Schipp
Group Account Director at Lev

Mary Ellen Schipp is a Group Account Director at Lev. In her role, she supports a team of three Account Directors and a portfolio of enterprise clients. Her favorite part of working at Lev is supporting her clients in solving business challenges and making their work lives easier through use of Salesforce technology. In her downtime, she can be found hiking, skiing, and enjoying time with friends and her Golden Retriever, CJ, in the Colorado sunshine.