Atrium Health is constantly evolving their marketing in a major way. In the past year, they've implemented a personalized journey for expecting mothers, sent millions of emails about COVID-19, launched an advanced preference center, and so much more. You'd never know that all of this amazing work is coming from a team of only one person who oversees their Marketing Cloud instance. In this session, Lakesha Holloway, Senior CRM & Personalization Strategist at Atrium Health, will discuss:
Understanding the major players needed to get the work done
Prioritizing campaigns and setting proper expectations
How Atrium Health leverages the partnership with Lev
Continuing to grow even in chaos
Making the most out of your MarTech stack
Lakesha has over 17 years of marketing experience, with 7 of those years being experience as a marketer using Salesforce. She is 3x Salesforce certified, is the leader of the Charlotte SFMC User Group, and is a member of the Charlotte AMA Board of Directors.
As the Senior CRM & Personalization Strategist for Atrium Health, she is responsible for Digital Personalization—including overseeing their strategy and roadmap, acting as the point-person for all CRM-related initiatives, and leveraging data to level up their patient experience.
