Your most qualified and least expensive consumer is the consumer you already know! Learn a simple yet strategic approach to upselling and cross-selling consumers using data and tools you already have. During this session, you'll have access to a strategic approach for planning your journey with data and creative assets, as well as access to sample access and benchmark revenue KPIs.
Hayley Higgins has a background in eCommerce and digital marketing with over 10 years of experience in Canada and international markets for both retail and CPG organizations. Hayley specializes in Digital Marketing, eCRM, Omni Channel Advertising and has been able to apply her expertise to her role as Manager, eCommerce Solutions Delivery & Digital Products at Corby/Pernod Ricard for almost 4 years.
