The demand for personalized and meaningful experiences for customers is a key part to any marketing strategy. But, it's important to determine the line of being engaged without going overboard - into creepy territory. This session will walk the Do's and Don'ts of incorporating personalization into your marketing strategy.
Jenna has over 12 years of experience building creative services and strategic consulting practices from the ground up while also advising global brands on how to optimize their marketing programs. With experience in manufacturing, media, and retail, Jenna currently leads Lev's strategic services team, which provides consulting on marketing strategy, creative services, paid media, and emerging technologies such as Interaction Studio, Datorama, Ad Studio, Audience Studio, Social Studio, and more.
Jenna has also spoken at Dreamforce To You and Together Digital.
