After a year that required marketers to pivot their marketing strategies, they are now facing new challenges as consumer behaviors continue to shift. In this session, we will cover personalization tactics across email and mobile to help you excel in a changing landscape, including actionable takeaways to continue to provide personalized experiences for your customers by leveraging your existing tech stack.
Rachel Cowlishaw is the Associate Director of Strategy for Retail. Prior to joining Movable Ink, Rachel worked on the client-side in a variety of marketing and CRM roles within the luxury retail space. She joins us from Neiman Marcus, where she oversaw Personalization and CRM Marketing across email, SMS, and mobile app. Most recently, she led a cross-functional agile team focusing on A/B testing and scaling personalized customer experiences and omnichannel journeys across stores and online. In addition, she played an integral role in the enhancement of their MarTech stack, consolidating customer data and integrating vendor partners into a CDP.
Kyle Schroeder is Head of Global Partnerships at Movable Ink, where he leads a team focused on connecting the marketing technology ecosystem to drive incremental value for brands. Over the past six years, he has developed and grown agency, technology, and platform relationships across the globe for Movable Ink. With these relationships in place, Kyle provides strategy and guidance to brands on how to get the most from their technology stack investments through points of integration and connectivity. Prior to Movable Ink, Kyle built and managed partnerships and alliances at Salesforce.com and ExactTarget for five years while based out of Indianapolis, Indiana.
