The arrival of digital media initiated a 25 year cycle of ever-increasing data gathering, targeted personalization, and campaign automation. But the creative work needed to feed this exploding volume remains a mostly manual, linear process. This imbalance between performance marketing and creative alienates consumers, hurts campaign results, and hinders creative teams from building strong brands.
In this talk, Bynder's CMO Andrew Hally explains how creative automation helps marketing organizations restore balance by more easily matching creative output to campaign execution, thereby improving performance while also freeing time for storytelling and creativity.
Andrew Hally is the CMO of Bynder, responsible for leading global marketing strategy and driving revenue. With more than 21 years of experience as a marketing and product leader, he is an experienced growth stage marketing executive with in-depth knowledge of brand leadership and business development having worked at Allego Cazena, Unica Corporation, Bullhorn and SensAble Technologies, Inc. amongst other tech firms. Andrew holds a bachelor’s degree in government and economics from Harvard University.
