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Strategy
Personalization
Personalizing the Fan Experience
Summary
Learn how Pacers Sports & Entertainment is personalizing their web and mobile app experiences to deepen fan engagement and drive revenue by using Abandoned Cart, Abandoned Browse, and Interaction Studio.
About the speaker
Manager, Marketing Cloud at Indiana Pacers Sports + Entertainment
Experienced marketer with a demonstrated history of working in the sports marketing industry. Skilled in Marketing Automation, Email Marketing, Strategic Planning, Digital Advertising, CMS and SEO. Sports Marketing professional with a Bachelor's Degree of Science focused in Sport Administration and Business from Ball State University.
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