In this session, Susan Prater will explain how you can use Einstein to personalize customer engagement, improve campaign performance, and turn insights into actions. Specifically, she'll talk about about:
How and when to use Engagement Scoring, Frequency Scoring, Send Time Optimization, Messaging Insights, and Copy Insights
Leveraging Einstein with Journey Builder
Susan brings a unique digital marketing background comprised of 12 years of client-side experience in a host of roles from eCommerce Manager to Director of Marketing and 8 years as a Marketing Consultant, with 5 of those years at ExactTarget/Salesforce Marketing Cloud. She helps brands create breakthrough digital marketing strategies which increase profitability, enhance customer engagement throughout the customer lifecycle and enable them to stand out from their competitors. Susan also helps brands optimize their existing campaigns through data analysis, remediate deliverability issues and to grow their cross-channel use of email, mobile, ads and social. You can also find Susan blogging for Lev throughout the year.
In her spare time Susan, her husband, two teenagers and two cats enjoy living in a 150 year old Victorian that is always undergoing renovation, attending her kids’ sporting events, cooking, gardening, crafting and volunteering. Sleep is overrated.
