Arrow left
Back to event
Keynote Best Practices
What Grit Means for Marketers: A Conversation with Angela Duckworth
Summary

Angela Duckworth is a psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance. In her landmark research, she reveals the importance of character to success in life. Her pioneering work on grit and self-control is in high demand among anyone interested in learning what makes a top performer, and what any of us can do to cultivate character in ourselves and those around us.

Holly Enneking, Vice President of Marketing at Lev, will lead a fireside chat with Angela all about grit - what it is, how to cultivate it, and how it can help marketers up their game.

About the speakers
Angela Duckworth
Angela Duckworth
Founder and CEO of Character Lab

In her landmark research, psychologist ANGELA DUCKWORTH reveals the importance of character to success in life. Her pioneering work on grit and self-control—showcased in her instant New York Times bestseller and viral TED Talk—is in high demand among educators, athletes, and business leaders alike—anyone interested in learning what makes a top performer and what any of us can do to cultivate character in ourselves and those around us.

“Grit is passion and perseverance for very long-term goals. Grit is having stamina. Grit is sticking with your future, day-in, day-out ... Grit is living life like it’s a marathon, not a sprint.”
— Angela Duckworth

Angela Duckworth is the Founder and CEO of Character Lab, a nonprofit whose mission is to advance scientific insights that help children thrive. She is also the Rosa Lee and Egbert Chang Professor at the University of Pennsylvania, faculty co-director of the Penn-Wharton Behavior Change For Good Initiative, and faculty co-director of Wharton People Analytics. A 2013 MacArthur Fellow, Duckworth has advised the World Bank, NBA and NFL teams, and Fortune 500 CEOs. Prior to her career in research, Duckworth founded a summer school for underserved children that was profiled as a Harvard Kennedy School case study and, in 2018, celebrated its 25th anniversary. She has also been a McKinsey management consultant and a math and science teacher in the public schools of New York City, San Francisco, and Philadelphia.

“I won’t just have a job; I’ll have a calling. I’ll challenge myself every day. When I get knocked down, I’ll get back up. I may not be the smartest person in the room, but I’ll strive to be the grittiest.”
— Angela Duckworth, Grit

Duckworth completed her undergraduate degree in Advanced Studies Neurobiology at Harvard, graduating magna cum laude. With the support of a Marshall Scholarship, she completed an MSc with Distinction in Neuroscience from Oxford University. She completed her PhD in Psychology as a National Science Foundation Graduate Fellow at the University of Pennsylvania. Duckworth’s TED talk is among the most-viewed of all time. Her first book, Grit: The Power of Passion and Perseverance, is a #1 New York Times best seller. She is also co-host, with Stephen Dubner, of the podcast No Stupid Questions.

Holly Enneking
Holly Enneking
Vice President, Marketing at Lev

Holly Enneking is the Vice President of Marketing & Alliances at Lev. In her role, she loves amplifying the #LevLife brand and helping fellow marketers understand how a consultancy like Lev can help them maximize their investment in Salesforce. She’s as Type A as it gets, and there’s nothing she enjoys more than crossing things off a well organized “To Do” list. Outside of work, she’s usually speed-reading anything she can get her hands on, watching obscure British television, or spending quality time with her husband and two kids.