Savvy marketers know they can increase open, click and conversion rates via personalized email marketing. This session will introduce the multitude of personalization options available with Ampscript - from subject lines to hero images, to fully dynamic email content and custom cloud pages.
Kaleigh Solley is a technical marketing expert with 6 years of experience in Salesforce Marketing Cloud. Kaleigh started at Lev in 2019 as a Solution Architect, and today is a Manager, Solution Architects. Kaleigh is 3x Marketing Cloud Certified, having achieved Developer, Consultant, and Email Specialist certifications. She has used her knowledge to provide value to customers across all industries with technical deliverables, strategic consulting, and trainings. Kaleigh has a special affinity for writing SQL code and enjoys working on solutions that marry data architecture and ampscript to achieve highly targeted and personalized messaging.
