Data powers personalization but it isn't always the easiest to access. We all have wants and desires for our data and the things we could do with the data of our dreams are endless. But realistically, we all have data limitations. This session will share how you begin and continue to develop and enrich your digital marketing, when you only have a handful of data points.
Hi! I am Molly Reynolds. I have loved marketing since 2007 when I took my first Marketing 101 course. At that time I changed my degree from Sport Management to Marketing and I’m so glad I did. Over the last decade I have been marketing within the food industry to higher education consumers. I especially thrive on holistic approach campaigns that have various touch points and measurable KPIs. I still love sports and try to find time to run and kick a soccer ball while also spending as much time as possible with my family. I also really love making lists.
