Your consumers are irrational, and so are you. This session will explore the fascinating revelations and research behind customer experience and how this influences both marketer and consumer behavior, and how a marketer can apply that to Salesforce Marketing Cloud.
Cole Fisher is a Sr. Solutions Consultant at Lev. In this role, he works with customers to align their Salesforce footprint / tech stack to meet their strategic, functional, and technical needs. Prior to life at Lev, he worked with Salesforce, marketing agencies, and start-ups. He has a mild obsession with interesting psychology studies, innovative marketing / business ideas, random (and predominantly useless) facts, hockey, and finding clever GIFs to send his colleagues, Nick and Bobby.
