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Technical
Advertising
Building a First Person Data Asset Library Using Ad Studio and Audience Studio
Summary
With the cookieless future upon us, the value of first-party (1P) data is very important. I'll talk about building a 1P data asset library using tools like Ad Studio and Audience Studio, and how that can be leveraged in tools like Journey Builder (and Ad Studio).
About the speaker
Manager, Marketing Strategy at Lev
Laura Madden is an experienced digital marketing professional committed to developing, implementing and measuring robust omnichannel marketing strategies. Laura specializes in email marketing, search engine optimization, marketing communications, and eCommerce marketing. Laura shares her expertise with Lev customers across all industries as Manager, Marketing Strategy.
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