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Technical Email Marketing
Spam Folder or Inbox?
Summary

Marketers know they have deliverability issues but have no idea how to determine how bad or how to fix it. This session will cover how to identify and fix email delivery issues using Marketing Cloud and other free resources. You'll learn:
How to identify that they do have a delivery issue
How to remediate it
How not to get in trouble again

About the speaker
Susan Prater
Susan Prater
Associate Principal Marketing Consultant at Lev

Susan brings a unique digital marketing background comprised of 12 years of client-side experience in a host of roles from eCommerce Manager to Director of Marketing and 8 years as a Marketing Consultant, with 5 of those years at ExactTarget/Salesforce Marketing Cloud. She helps brands create breakthrough digital marketing strategies which increase profitability, enhance customer engagement throughout the customer lifecycle and enable them to stand out from their competitors. Susan also helps brands optimize their existing campaigns through data analysis, remediate deliverability issues and to grow their cross-channel use of email, mobile, ads and social. You can also find Susan blogging for Lev throughout the year.

In her spare time Susan, her husband, two teenagers and two cats enjoy living in a 150 year old Victorian that is always undergoing renovation, attending her kids’ sporting events, cooking, gardening, crafting and volunteering. Sleep is overrated.