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Buyer Personas with Jed Mahrle, Zoe Hartsfield, Jack Ry and Daniel Ryan

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59 views 1 year ago
What things are you researching when you’re trying to learn a buying persona? @jed finds other people in his network who are SDR leaders, sale engineers, and gets them on team calls for feedback @jack mirrors the marketeer's voice and translates that to his sales outreach to find the gems @dan puts himself in the buyer's shoes to find out what they care about and where they hang out and becomes the subject matter expert @zoe emphasizes the importance of making sure you are researched and understand the specific ways your problem solves the problem they’re having right now. ...more
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Buyer Personas with Jed Mahrle, Zoe Hartsfield, Jack Ry and Daniel Ryan
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59Views
2024Jan 15
What things are you researching when you’re trying to learn a buying persona? @jed finds other people in his network who are SDR leaders, sale engineers, and gets them on team calls for feedback @jack mirrors the marketeer's voice and translates that to his sales outreach to find the gems @dan puts himself in the buyer's shoes to find out what they care about and where they hang out and becomes the subject matter expert @zoe emphasizes the importance of making sure you are researched and understand the specific ways your problem solves the problem they’re having right now.

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103 subscribers