Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.)

Devin Reed, content creator, author, founder of The Reeder, and Head of Content at Clari, left Rachel a message: what are the most common mistakes B2B brands make when launching a media strategy? And why do people always forget that these marketing efforts actually have the end goal of making sales?

Rachel says the answer is simple: we need to stop thinking about “making a big splash” and settling for gimmicks + entertainment. Authenticity, consistency, and depth in relation to your key audience are actually what drives impact (re: sales, to Devin’s point).

Link up with Devin: https://www.linkedin.com/in/devinreed/

Check out The Reeder: https://thereeder.co/

This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition

Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts