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How to establish your content mission (with Zoe Hawkins and Sara Stella Lattanzio)

Bynder
1.29K subscribers
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513 views 1 year ago The Digital Advantage
Host Dónal O Mearáin dives into the world of content strategy and the role of AI with two insightful guests, Zoe Hawkins (Content Principal ‪@sumologic‬) and Sara Stella Lattanzio (B2B Content Advisor and Senior Marketing Manager ‪@adnovumAG‬). Together, they unravel the challenges and opportunities faced by companies in today's digital landscape. Tune in to this episode of The Digital Advantage to learn about: 🔵 Business-Centric Content Strategy: Strategizing Content to Enhance Brand Consistency and Customer Trust 🔵 Authenticity Over Automation: Establishing Trust through Human-Crafted Content Over AI Automation 🔵 Tailored Customer Journey Content: Driving Engagement and Conversions via Customized Content Strategies Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bynder.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences. #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips ...more
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How to establish your content mission (with Zoe Hawkins and Sara Stella Lattanzio)
6Likes
513Views
2023Nov 24
Host Dónal O Mearáin dives into the world of content strategy and the role of AI with two insightful guests, Zoe Hawkins (Content Principal ‪@sumologic‬) and Sara Stella Lattanzio (B2B Content Advisor and Senior Marketing Manager ‪@adnovumAG‬). Together, they unravel the challenges and opportunities faced by companies in today's digital landscape. Tune in to this episode of The Digital Advantage to learn about: 🔵 Business-Centric Content Strategy: Strategizing Content to Enhance Brand Consistency and Customer Trust 🔵 Authenticity Over Automation: Establishing Trust through Human-Crafted Content Over AI Automation 🔵 Tailored Customer Journey Content: Driving Engagement and Conversions via Customized Content Strategies Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bynder.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences. #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips
The Digital Advantage
Bynder

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Bynder

1.29K subscribers