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Introduction

0:00

Welcome Justin

5:20

Justins Content Team Experience

6:55

Justins Content Distribution Journey

9:40

Misconceptions about Content Distribution

11:50

Repurposing a Distribution

15:00

Internal Audit

17:35

Marketing to Market

20:15

Defining the Strategy

21:30

Proactive Approach

25:30

Evaluating Channels

27:50

Focus on Content

30:50

Metrics Matter

32:50

Self Attribution

35:50

Change the internal perception

38:10

Distribution strategy

43:00

Using AI

49:45

Favorite repurposing tools

52:30

Metrics

54:25

Advice for Content Marketers

56:05
Content Distribution Live: How to Find Growth with a Distribution First Approach
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2023Apr 6
Content Distribution Live is a new event series brought to you by The Juice. Each conversation will be focused on ways that modern day marketers can maximize their existing content, extend its shelf life, and reach the right people at the right time. The goal of this series is to extinguish the content factory mindset and to inspire creators on how they can truly differentiate from their competition by doubling down on content distribution.  We’re kicking off the series with Justin Simon, Content Strategy Consultant who helps brands promote more content, connect with their audience, and attract more customers. We’ll explore how to multiply your ROI without spending hours on promotion. He’ll share how to get started with a distribution first approach and what the results could mean for you.

Follow along using the transcript.

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