Funky Marketing: Bold Strategies for B2B Growth and Revenue

In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative.

Here are some key takeaways from our chat:

- Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales.

- B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts.

- The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts.

- Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process.

The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world.

Timestamps:

0:00 Intro

0:14 Boosting B2B sales through LinkedIn and ABM

3:25 Networking events, marketing strategies, and personal growth

8:11 Marketing strategies and tactics for small businesses

14:03 ABM strategies and networking at a conference.

18:08 Simplifying sales strategies and targeting clients.

24:12 Targeting specific industries for podcast success

29:58 Marketing strategies and client relationships

34:43 Podcasting, sales, and building relationships

40:58 Podcasting, networking, and personal branding

50:28 Marketing strategies and language targeting

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.

In this episode, you'll uncover:

- The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?

- Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.

- Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape.

- Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers.

- The power of execution: Why actual results trump theoretical knowledge every time.

Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.

🌟 Key takeaways include:

- The importance of authenticity and real-world application in presentations.

- How to leverage AI without losing the human touch.

- The evolving role of conferences in building genuine connections and fostering community.

This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you.

Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/

Connect with Mark: https://www.linkedin.com/in/markev/

Timestamps:

00:00 Intro

0:14 Event organizers inviting in-house vs. consultant marketers to speak

1:37 Marketing and sales tactics at conferences

5:56 Perception of sales pitches in conference talks

9:22 Conference sponsorships and speaker credibility

10:50 Marketing strategy and execution insights

18:50 Improving conferences with interactive panels and intentional networking

20:37 Event networking and matching goals

28:00 Organizing a conference with a unique format

29:37 Event size and attendee demographics

34:35 Marketing trends, AI, and personal connection

41:40 Marketing trends in 2024, focusing on storytelling and personal connections.

43:38 B2B marketing strategies and conference attendance

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing.

Here's why you can't afford to miss this episode:

Discover how top companies like Adobe and IBM use original research to stand out.

Learn the secrets to generating authority and leads through insightful data.

Becky shares a case study where research doubled a company's investment value.

Becky Lawlor is the Founder and Chief Research & Content Officer at RedPoint.

She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results she has helped clients achieve with original research include:

2-3X more leads than previous campaigns

2.5 million readers reached

80+ media mentions

10+ long-form editorials

$255,000 worth of free media and advertising

What she has found is that no other type of content achieves more marketing performance than original research-based content.

Key takeaways include:

The power of research in content marketing for B2B tech companies.

Strategies to choose compelling research topics that resonate with your audience.

Practical tips for conducting research with limited resources.

Connect with Becky:

https://www.linkedin.com/in/beckylawlor/

https://redpointcontent.com/

Timestamps:

0:00 Intro

0:14 Using original research in content marketing

1:12 Leveraging original research for brand authority and thought leadership

6:09 Conducting market research for thought leadership

12:15 Using original research to create valuable content

16:08 Survey design and audience sourcing

21:57 Survey design and research goals

29:02 Market research and content strategy

34:45 Survey research and data analysis

39:18 Building client relationships through LinkedIn and content marketing

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing?

Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.

We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.

Here's what you'll discover:

- The pivotal shift from transactional to relational dynamics in customer engagement.

- Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness.

- Real-world examples and data-driven insights that showcase the monumental impact of this shift.

- Practical takeaways to apply these insights to your brand's strategy.

Key Takeaways:

- Shifting Focus: Moving from quantity to quality in lead generation.

- Customer Centricity: Building a buying journey that's as seamless as it is engaging.

- Strategic Insights: Leveraging real conversations and data to refine your approach.

We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more.

Timestamps:

0:00 Marketing and sales alignment

3:50 B2B tech marketing and sales strategies

9:04 Aligning sales and marketing strategies for demand generation

13:26 Using podcasts for account-based marketing

18:15 Growth loops and user-generated content

23:57 Using LinkedIn for company branding and content creation

28:48 Leveraging LinkedIn for B2B marketing and sales

Contact Cedric on cedric@jump.foundation

Sign up for his Newsletter: https://www.jump.foundation/newsletter

Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer

Find the original episode here:

Youtube https://youtu.be/LoyYaxsPrzY

Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855

Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share!

This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them.

Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.

He has created and managed blogs, affiliate programs, referral programs, influencers, cold email outreach and social media. He has a deep passion for CRO, A/B testing and UI/UX.

Ever find yourself pondering the heavyweight match between SEO and social media? Which should lead your digital strategy?

Ben brought a wealth of knowledge, discussing how blending expert matchmaking with strategic content creation can revolutionize how we approach marketing.

Imagine a world where finding the right marketing talent is as easy as swiping right on a dating app—this is the future Ben envisions with Maple, a platform connecting brands with marketing mavens.

We delved into real-world examples, showcasing how companies like ClickUp are empowering experts to elevate their brands and the remarkable impact of strategic content on LinkedIn.

For anyone navigating the complex digital marketing landscape, this episode is a goldmine of actionable strategies and innovative insights. Whether you're a seasoned marketer or just getting your feet wet, there's something in here for you.

Curious? Dive into the full episode to turbocharge your marketing strategies. Don't forget to subscribe and join the conversation. Your next big idea might just be a play button away!

Connect with Ben:

LinkedIn: https://www.linkedin.com/in/ben-kazinik/

Timestamps:

0:00 Intro

0:14 Social media vs SEO strategies for content creators

2:50 Content marketing and expert matching platform

7:24 Empowering subject matter experts for brand promotion

8:45 Leveraging LinkedIn for business growth

14:47 LinkedIn content strategy and personal branding

20:44 Marketing, content, and SEO strategies

24:20 AI's impact on content creation and marketing strategies

33:03 B2B marketing strategies and SEO effectiveness

34:32 Marketing strategies and avoiding burnout

38:47 Work-life balance and creativity.

45:08 Mentorship, community building, and partnerships for business growth

50:06 Marriage advice, community-building, and overcoming fear of vulnerability

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business.

Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater.

She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales.

She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition.

She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact.

Here’s what you’ll learn from this episode:

- The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success.

- Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs.

- Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment.

- Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment.

- Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals.

Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business.

Timestamps:

0:00 Marketing career path and growth

4:04 Job search strategies and company analysis

12:55 Go-to-market strategies in B2B marketing

21:53 Marketing operations, processes, and resources

29:40 Aligning marketing and sales teams for maximum revenue

33:47 Aligning marketing and sales teams for revenue growth

40:10 Marketing and sales alignment

48:53 Marketing and sales alignment for growth

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

In the latest episode of the Funky Marketing Show, I had the privilege of welcoming back Scott Marker for a riveting discussion that delves deep into the heart of B2B marketing, sales strategies, and the pivotal role of customer-centric approaches in driving sustainable growth.

This episode is packed with actionable insights, data-driven strategies, and real-world examples that promise immense value for listeners keen on elevating their marketing and sales efforts.

Scott is a Founder of MCA², B2B Sales and Marketing Growth Consultant, Trainer & Speaker, and 2x Author.

Here's a glimpse of what you'll discover:

- The shift towards customer-centricity in sales and marketing strategies.

- The impact of AI and referral partners in modern business ecosystems.

- Practical advice on building a culture of success that prioritizes customer satisfaction and long-term relationships.

By tuning in, you'll gain a comprehensive understanding of how to leverage these strategies to not only meet but exceed your revenue goals while fostering meaningful connections with your customers.

Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scottmarker1/

BROKEN: How To Fix B2B Sales, Drive Profitable Growth & Win: https://www.amazon.com/BROKEN-Sales-Drive-Profitable-Growth-ebook/dp/B0BVGV9B9R

Timestamps:

0:00 Intro

0:15 Revenue obsession in B2B companies

6:42 Customer-centric approach to business success

12:59 Improving marketing and sales alignment

19:10 Improving marketing and sales collaboration

24:07 Marketing successes and strategies

29:24 Referrals and partnerships for business growth

34:03 Referral partners and their importance in business

38:32 Leveraging referral partnerships for business growth

42:35 Using chat and AI for marketing and sales

48:56 Sales strategies and AI implementation

55:19 Marketing strategies and growth loops

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

In today's fast-paced world, the power of community and innovative solutions are revolutionizing the way we approach growth and customer engagement.

My guest is Pedro Gutiérrez, CEO & Co-Founder of .Avify. Avify is the number 1 Omnichannel Inventory Manager in LatAm, allowing SMBs to centralize every single order coming from channels like Ecommerce, Marketplace, Brick & Mortar, WhatsApp, and other approaches like wholesale, consignment, and distributors. Avify centralizes all the orders, automating deliveries, payments, invoicing, and tracking inventory in multiple locations.

Pedro's journey, from his early days in a software agency to pioneering conversational commerce and beyond, is a testament to the transformative power of understanding and leveraging community dynamics.

Pedro's story is not just about the technicalities of omni-channel inventory management or the nuances of social commerce. It's a deeper dive into how genuine connections, relentless customer focus, and a knack for innovation can create a bedrock for sustained growth.

Imagine harnessing the power of community to drive growth, retention, and innovation in your business. From overcoming the challenges of e-commerce in Latin America to creating a vibrant, supportive community that drives product development and customer loyalty, Pedro's insights are a goldmine.

🔑 Key Takeaways:

- The importance of community in building and sustaining business growth.

- Innovative approaches to overcoming e-commerce and inventory management challenges.

- The role of customer engagement and feedback in shaping products and services.

Don't miss out on this treasure trove of insights! Dive into the full episode and join a community of forward-thinkers. You're not just gaining knowledge; you're becoming part of a movement shaping the future of commerce. 💡

Connect with Pedro:

LinkedIn: https://www.linkedin.com/in/peter-gg/

Website: https://www.linkedin.com/in/peter-gg/

Timestamps:

00:00 Intro

0:14 Community growth and retention in e-commerce

7:44 Data-driven marketing strategies and the importance of understanding customer behavior

10:49 Building a community for SMB owners through customer service and networking events

16:00 Leveraging community building for business growth

22:12 Product market fit, cultural differences, and customer interviews

27:19 Customer support setup and scalability

31:53 Automating customer support through assisted bots and personalized interactions

37:13 Finding the right VC investors for a startup

41:24 Scaling a Shopify agency through networking and storytelling

47:06 Growing ecommerce business in Central America and the Caribbean

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Ever wondered what really prevents companies from achieving success, especially in the tech and SaaS sectors? 🤔💡

This episode with Gina Balarin is a masterclass on cutting through the noise with authentic communication, leadership, and marketing that resonates. We dive into how leaders can use words and body language to influence and inspire, highlighting the importance of authenticity in today's business world.

Gina shares invaluable insights on empowering employees, fostering customer-centric cultures, and the power of storytelling in marketing. It's a deep dive into how we can all be more genuine, impactful, and ultimately, successful.

Why should you listen? Because this isn't just about business growth; it's about shaping a world where companies communicate and lead with integrity. 🚀✨

Here are some outcomes:

- Understanding the Power of Authentic Communication: Discover how genuine words and body language can significantly influence and inspire teams, fostering a culture of trust and innovation.

- Leadership through Authenticity: Learn how leaders can embody their true selves to empower their employees and create a customer-centric culture, enhancing loyalty and engagement.

- The Role of Storytelling in Marketing: Uncover the secrets to crafting compelling stories that resonate with your audience, driving engagement and loyalty by connecting on a human level.

- Enhancing Employee Satisfaction and Productivity: Insights into how a positive work environment that values authenticity and clear communication can lead to higher employee satisfaction and, consequently, increased productivity.

- Strategies for Personal and Professional Growth: Practical advice on embracing your unique identity and leveraging it in leadership and marketing, paving the way for personal and professional development.

- Navigating the Challenges of Leadership: Tips on overcoming common obstacles leaders face, such as communicating effectively with introverted team members or managing public speaking anxieties.

- Building a Supportive Community: Strategies for creating a network or tribe that supports your vision and goals, emphasizing the importance of mutual respect and shared passions.

If you're all about creating meaningful connections and leading with authenticity, this episode is your playbook.

Timestamps:

0:00 Intro

0:15 Leadership, influence, and company success with Gina Ballantine

1:20 Authenticity, leadership, and customer centricity in marketing

8:03 Leadership, culture, and public speaking

12:51 Public speaking and Marvin Gaye's unique national anthem performance

14:04 Storytelling and audience engagement

18:54 Authenticity in social media and leadership

25:01 Empowering employees in regulated industries

30:33 Thought leadership, personal branding, and content creation.

37:52 Thought leadership, marketing, and authenticity.

46:00 Eliminating human suffering at work with Gina

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity

Imagine unlocking the secrets to skyrocketing your business's growth with insights from one of the brightest minds in marketing. This episode with Chris Rack is your golden ticket. Chris doesn't just share strategies; he reveals the execution blueprint that has turned potential into extraordinary success stories.

Christopher Rack is the CEO of MRP. He has successfully led four sales organizations that experienced 10x growth over a 2-3 year span as an individual contributor, middle manager, and executive leader.

His leadership model is built on a strong foundation of process building, execution, and building winning cultures. The root of those cultures is taking a human-first approach while maintaining accountability and ownership of goals and targets.

In a riveting exploration of aligning strategy with intuition, Chris and I dissect how businesses can navigate the complexities of today's market dynamics. With real-world examples and actionable data, this episode is a treasure trove for anyone looking to refine their go-to-market strategy, embrace the power of storytelling, and forge deeper customer connections.

From the get-go, Chris delves into:

Strategic execution: How precise alignment between strategy and intuition drives success.

Adaptability: The key to evolving go-to-market strategies in a dynamic landscape.

Demand creation: Moving beyond capture to generate real interest.

Storytelling's power: Crafting narratives that foster deep customer connections.

Chris's insights offer a roadmap to not just compete but excel in today's market.

Ready to transform your approach and achieve groundbreaking results? Dive into the full conversation.

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/christopherrack/

MRP Website: https://www.mrpfd.com/

Timestamps:

0:00 Intro

0:14 Marketing and sales strategies with a focus on process vs. intuition

1:34 Go-to-market strategies in a rapidly changing economy

7:14 Marketing strategy and talent gaps

12:55 Marketing challenges in a shifting economic landscape

18:46 Marketing strategies for capturing and creating leads

23:20 Marketing strategies in a post-pandemic world

31:02 Marketing strategies and customer feedback

37:09 Using LinkedIn and podcasts for marketing insights

39:26 The importance of stickiness in subscription-based businesses

44:47 Identifying and nurturing top-performing sales and marketing teams

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://ratethispodcast.com/funkymarketingshow/

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

🌟 "Innovation, Strategy, and the Art of Communication" - Dive into my latest podcast episode with the dynamic Philippe Vella! 🚀

Philippe Vella, the co-founder of iytro, connects European startups with part-time CMOs and marketing specialists to deliver full-time results and is a venture partner at First Circle Capital. This VC firm invests in African Fintech.

With over 15 years of experience in marketing, sales, and business development, he has worked in small businesses and large corporations across Australia, the US, the UK, France, and Germany.

Picture this: A conversation that blends the technical finesse of B2B strategies with the creative flair of B2C approaches. That's exactly what we unpacked with Philippe Vella, a mastermind in bridging the gap between complex business solutions and engaging storytelling. 🧩

🔍 Key Takeaways:

The Importance of Storytelling: Discover how narratives shape the B2B landscape, turning products into compelling stories.

Data-Driven Decision Making: Learn how analytics can be your secret weapon for crafting smarter, results-driven marketing strategies.

Personalization and Audience Understanding: Uncover why knowing your audience is crucial for creating impactful content.

This episode is more than just a discussion; it's a repository of actionable insights, examples, and data that can revolutionize your business approach. We delve into the nuances of European startup ecosystems, the challenges of cross-border growth, and the power of cultural understanding in business.

👀 Want to transform your approach to B2B marketing? Looking for a blend of strategy and creativity? This episode is a must-listen!

🎧 Tune in for a journey through marketing insights and strategies. Find links to the episode and subscribe in the comments below!

Connect with Phillipe: https://www.linkedin.com/in/philmvella-the-part-time-cmo/

Timestamps:

0:00 - Intro

0:14 - Marketing and sales strategies in Paris

2:33 - Entrepreneurship, business growth, and digital transformation in Europe

8:11 - Brand importance in AI-driven content explosion

10:21 - Content creation and social selling for B2B SaaS founders

13:34 - LinkedIn, YouTube SEO, and entertaining content

15:24 - Founding a startup and networking

18:00 - Marketing strategy and execution for early-stage businesses

22:46 - Marketing experience and growth in the Balkans

26:20 - Working with clients in the US and Europe

34:17 - Cultural differences in business communication between US and Europe

42:33 - Marketing skills and tactics for b2c and b2b

47:06 - Storytelling for B2B marketing

52:27 - Entrepreneurship, marketing, and community building in Europe

56:55 - Marketing strategies and podcasting informally

#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights

🚀 Are you ready to skyrocket your LinkedIn impact and drive business growth? Dive into my latest podcast episode with Steve Watt for an enlightening journey into the world of LinkedIn mastery!

In our conversation, we unraveled the evolving landscape of LinkedIn – transforming from a mere professional networking platform to a dynamic marketplace of ideas, influence, and business opportunities. We shared our personal experiences and growth trajectories, highlighting the platform's pivotal role in expanding our professional horizons.

Key Insights:

Profile Optimization: Your LinkedIn profile is your digital handshake. It's not just a resume; it's a narrative of who you are, what you offer, and why it matters. Make it human, authentic, and client-centric.

Content Strategy: It's not just about what you post, but how you engage with others. Sharing insights, commenting thoughtfully, and contributing to the community can significantly enhance your visibility and credibility.

Personal & Professional Balance: Finding the right mix of personal and professional content can be a game-changer. It humanizes your profile and makes you more relatable, building stronger connections.

Employee Advocacy: Empower your team to be brand ambassadors. It’s about making their social presence beneficial for them and the company. When they share their achievements and insights, it reflects positively on your brand.

The Art of Engagement: Engaging with your audience is crucial. It's not about selling; it's about starting conversations, understanding needs, and offering value.

Why Listen?

Discover how to turn your LinkedIn profile into a magnet for opportunities.

Learn practical strategies to engage effectively and grow your network.

Gain insights into leveraging LinkedIn for personal branding and business growth.

Connect with Steve:

LinkedIn: https://www.linkedin.com/in/stevewatt/

Seismic website: https://seismic.com/

Timestamps:

0:00 - Intro

0:14 - LinkedIn marketing and employee advocacy

3:39 - Optimizing LinkedIn profiles for success

9:45 - LinkedIn profile optimization for sales and marketing

15:20 - Balancing personal and professional content on LinkedIn

20:12 - LinkedIn growth and marketing strategies

24:50 - The importance of social selling for B2B firms

29:46 - Building reputation and trust through social media

33:03 - Using social media to accelerate existing deals

38:10 - LinkedIn networking strategies for salespeople

41:48 - Social selling and employer branding strategies

49:53 - Social selling and employee advocacy strategies

58:17 - Marketing strategies and Swiss army knives

ubscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-...

Apple: https://podcasts.apple.com/us/podcast...

Spotify: https://open.spotify.com/show/136A3zx...

YouTube:

/ @funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

Unleashing Creative Genius in B2B Tech: Discover How with Wojtek Jezowski!

Diving into the world of B2B tech, many perceive it as a realm of codes and numbers. However, my recent podcast with Wojtek Jezowski, a maestro of creativity and storytelling, shatters this stereotype. Wojtek's journey from aspiring filmmaker to a marketing maven in tech illustrates the transformative power of creativity in a seemingly rigid field.

Why listen to this episode?

Because it's not just about tech; it's about humanizing it. Wojtek masterfully explains how storytelling and creativity bring life to tech solutions, making them relatable and engaging for customers. He shares anecdotes from his experiences, demonstrating how innovative storytelling has redefined marketing strategies in tech businesses.

Key takeaways?

First, the significance of understanding your audience. Wojtek emphasizes the need for genuine customer insights to craft compelling narratives. He also highlights the importance of aligning creativity with strategic marketing objectives, ensuring that even the most imaginative campaigns drive real business results.

But here's the clincher - Wojtek delves into the art of blending emotion with technology. He illustrates how emotional connections in B2B aren't just possible but are essential for impactful marketing. These insights are backed by real-life examples and data, showing the tangible impact of creative storytelling in tech.

👉 If you're in B2B tech, marketing, or just fascinated by the intersection of creativity and technology, this episode is a goldmine. Prepare to be inspired and learn how to transform your tech narratives into compelling stories that resonate!

Timestamps:

0:00 - Intro

0:14 - Creativity and storytelling in B2B tech

6:18 - Marketing strategy and organization size

13:34- Sales and brand strategies in B2B marketing

17:14 - Effective storytelling in advertising

20:58 - Using memes and gifts to understand customers and create effective marketing strategies

28:28 - B2B marketing and sales emotional connections

34:14 - B2B marketing strategies and targeting different audiences

39:03 - Marketing strategies for B2B and B2C companies

44:55 - Measuring success of storytelling videos for B2B tech companies

50:23 - YouTube SEO and content creation for IT companies

Follow Wojtek using these links:

LinkedIn: https://www.linkedin.com/in/jezowski/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning

Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector! 🌞 In this eye-opening discussion, Robert, an expert in clean tech and renewable energy, unveils the secrets to growing revenue in this rapidly evolving industry. He shares his journey from banking and finance to founding a consultancy and agency, specializing in visual storytelling within the niche of clean tech. What makes this episode a must-listen? It's the blend of technical know-how and the art of storytelling that Robert brings to the table. We delve into the nuances of digital transformation, where it's not just about software, but a holistic approach encompassing customer support, operational efficiency, and much more. The key takeaway? The intricate balance between technical understanding and artistic presentation. Robert's experiences in transforming complex technical details into compelling stories is a lesson in effective communication and branding. This is vital in an industry where making an impact isn’t just about the technology, but how you narrate its story. But there’s more—we discuss the importance of vertical positioning in marketing, a strategy that Robert swears by. This approach simplifies marketing, selling, and fulfilling your value proposition. It's about carving a unique space in the market and owning it! What sets this episode apart is the real-world examples and data that Robert shares, providing tangible strategies to apply in your business or career. So, if you're keen on understanding the intersection of technology, finance, and marketing in the renewable energy sector, this episode is your gateway to a wealth of knowledge. Timestamps: 0:00 - Intro 0:14 - Clean tech and renewable energy SEO growth strategies 3:31 - Entrepreneurship, marketing, and storytelling in the energy industry 9:04 - Marketing strategy and vertical positioning in consultancy 14:33 - Business models and cash flow in the energy industry 21:43 - Product market fit and pricing strategy 27:12 - Customer insights and product development in the clean tech industry 34:57 - Leveraging LinkedIn for business growth and customer insights 44:36 - Design, storytelling, and interdisciplinary approaches Follow Robert using these links: Crest Creative: https://www.youtube.com/@crestcreative649 LinkedIn: https://www.linkedin.com/in/robertwcross/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning

🌐 Recently, I had the enlightening experience of conversing with @Nicky Dibben, a strategic marketing advisor who's reshaping how we approach marketing.

🔍 The Core Issue: Today's marketing landscape is overshadowed by product-centric approaches, sidelining the essential human element. Companies are so product-focused that marketing is often reduced to mere promotion, creating a gap between product creation and customer engagement​.

🏠 Consider Airbnb's CEO, @Brian Chesky's insight. They shifted from a solely inbound product strategy to embracing both inbound and outbound marketing. This shift was pivotal, highlighting the need for storytelling and broader engagement in the market.

📈 A startling revelation in today's B2B space is the reluctance of marketers to closely associate with revenue generation, often due to fear of being accountable for tangible results.

🔗 The key lies in aligning sales and marketing, ensuring they work in tandem rather than in isolation. This alignment fosters a holistic approach to understanding and responding to the market​.

🔄 We often overlook the importance of iterative processes and customer feedback in marketing. Companies, especially startups, must understand that the customer ultimately decides what works. ​

🧩 It's crucial to realize that tactics are temporary manifestations of a broader strategy. Thus, aligning tactics with a solid, overarching strategy is vital for long-lasting success.

💡 My Thoughts: In this podcast episode, @Nicky Dibben highlights the need for a marketing renaissance. This renaissance isn't about complicating things but simplifying them, going back to the roots, and understanding that marketing is about connecting your business with your customers in every way possible.

📚 For Further Insights: If you're intrigued by these ideas, dive deeper into the episode. Discover how these insights can transform not just tech startups but any business striving for a genuine connection with its audience.

🚀 Stay tuned, stay insightful. The world of marketing is evolving, and together, we're at the forefront of this thrilling journey.

Here are the timestamps:

0:00 - Intro

0:14 - Marketing renaissance and tech startup growth

2:50 - Repeating posts and testing ideas in social media marketing

6:10 - Marketing disconnect and Airbnb's approach to integration

9:11 - Marketing strategies and measurement in B2B sales

13:16 - Aligning sales and marketing efforts for better customer outcomes

16:56 - Marketing strategies and decision-making

19:57 - Content creation for social media platforms

23:47 - Business strategy and alignment

30:20 - Recognizing and addressing business growth challenges through customer communication

37:21 - Mentorship, marketing, and customer connections

40:41 - Marketing strategies and metrics

44:24 - Marketing strategies and customer journey

48:18 - Marketing and sales strategies

51:40 - Transforming tech startups with a focus on business models, marketing, and execution

58:27 - Storytelling in marketing and its impact

Follow Nicky using these links:

LinkedIn: https://www.linkedin.com/in/nickydibben/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #BusinessStrategy #DigitalTransformation #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #B2BMarketing #Storytelling #LinkedInStrategy

🌟 "Ever wondered how finance gurus turn numbers into business growth?" Dive into our latest podcast with Aleksandar Stojanovic, where we decode the secrets of financial planning and analysis in B2B SaaS companies. The insights are groundbreaking!

In this episode, we explore the critical role of financial strategy in scaling B2B SaaS startups. Aleksandar, with his rich experience in multinational companies and expertise in finance, unravels how understanding and leveraging financial metrics can drive business success.

🚀 Transforming Financial Data into Strategic Insights

Aleksandar shared his journey from a military background to leading finance in the tech industry, emphasizing the importance of adapting and learning continuously. He illustrates how transitioning to strategic financial roles within tech companies equipped him to tackle complex financial challenges and drive growth.

📊 Key Metrics that Matter in B2B SaaS

We delve into essential financial metrics like Monthly Recurring Revenue (MRR) and Customer Acquisition Cost (CAC), explaining how these figures are not just numbers but vital indicators of a company’s health and growth potential. Aleksandar gives examples of how these metrics, when monitored and analyzed correctly, can reveal opportunities for optimization and scaling.

🔗 LinkedIn as a Catalyst for Professional Growth

A fascinating part of the conversation was how Aleksandar leveraged LinkedIn for career advancement and networking. He shared practical tips on optimizing LinkedIn profiles and engaging effectively on the platform, demonstrating how it's been instrumental in his professional growth and success.

🌐 Agile Financial Planning for Today’s Market

The discussion also covered the importance of agility in financial planning, especially in the dynamic SaaS landscape. Aleksandar's advice on being proactive and adaptable in financial strategies offers invaluable insights for businesses navigating uncertain markets.

💡 Final Thoughts: A Treasure Trove for Entrepreneurs and Finance Professionals

This episode is a must-listen for anyone in B2B SaaS, finance, or looking to upskill in financial strategy. The insights and examples provided by Aleksandar are priceless for understanding the financial intricacies of scaling a business.

Here are the timestamps:

0:00 - Intro

0:13 - Financial planning, metrics, and tools for B2B SaaS companies

10:28 - Financial planning and analysis for B2B startups and scale-ups

20:41 - Leveraging LinkedIn for career growth in finance

28:00 - Leveraging LinkedIn for personal branding and content creation

35:31 - Using LinkedIn for marketing and engagement

38:32 - LinkedIn marketing strategies and tactics

44:18 - Live streaming, LinkedIn, and personal branding

Follow Aleksandar using these links:

LinkedIn: https://www.linkedin.com/in/aleksandar-stojanovic-msc

Website: https://fiscallion.io/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#FinancialStrategy #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy

My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan.

In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces.

His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand builders.

Stef has an outspoken voice in the branding industry, with appearances on Chris Do's ’The Futur’, ‘Just Branding’, and many more.

00:00 - Intro

0:14 - Brand building and strategy with a brand strategist

5:30 - B2B brand building and its complexities

10:07 - Branding for B2B companies

16:28 - B2B marketing strategies and differentiation

22:30 - Marketing strategies for small businesses

28:20 - Marketing strategies for small businesses

36:01 - Podcasting, branding, and content creation strategies

41:34 - B2B branding and marketing strategies

Follow Stef using these links:

Website: letstalkbranding.com

YouTube: https://www.youtube.com/channel/UCPKxzVyOVf_KxS2Ep1LcJog

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she’s growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM.

If you’re on a senior leadership team, you have a ton of expertise.

The issue? It’s behind doors. A bigger issue?

You’re missing out on opportunities.

Opportunities like VCs investing in you, PE firms backing you, customers choosing you, and talent flocking to you

So when you are:

- Attracting talent

- Preparing to IPO

- Scaling the business

- Looking to raise funding

- Working on an acquisition

You realize:

- Your LinkedIn doesn’t match your company

- You rely on press & traditional PR to share news

- Your circle of influence is smaller than you thought

Instead, you could invest in elevating your entire team’s online presence through PERSONAL BRANDING.

Transforming knowledge into action – that's the essence of true learning. We dive into the realm of personal branding and its impact on B2B success. You won't believe the insights we uncovered!

In this insightful conversation with Belena Wagaw, we explored the pivotal role of personal branding in elevating a company's presence in the B2B arena. The episode is packed with real-world examples and actionable strategies that showcase how personal branding is not just a buzzword, but a critical tool for driving business growth and visibility.

🔥 The Power of Storytelling in B2B

We delved into the art of storytelling and how it can humanize a brand, making it more relatable and engaging to its audience. The discussion reveals how stories, when intertwined with business goals and customer pain points, create a compelling narrative that resonates deeply with the audience.

🌐 Leveraging LinkedIn for Brand Growth

LinkedIn emerges as a powerful platform for personal branding, especially in the B2B sector. The episode highlights strategies for effectively using LinkedIn to not only showcase expertise but also to build and nurture valuable professional relationships.

📈 Real Outcomes and Transformative Effects

Hear firsthand accounts of how strategic personal branding has led to significant business outcomes, including increased visibility, higher engagement rates, and tangible impacts on sales and growth.

✨ Conclusion: A Must-Listen for B2B Leaders

If you're a B2B leader, entrepreneur, or marketer striving to amplify your brand's impact, this episode is a goldmine of insights and practical advice. Don't miss out on learning from one of the best in the industry!

00:00 - Intro

0:15 - Raising company valuation through personal branding for SAS founders

3:50 - strategies and visibility

5:50 - Personal branding for entrepreneurs and founders

12:15 - Marketing strategies and content creation for businesses

18:04 - Company culture and talent attraction

20:43 - Personal branding for founders and sales teams on LinkedIn

26:04 - Content marketing strategies and video production

32:14 - Using storytelling in content creation for founders

34:48 - Merging founders' personal brands with company messaging

40:18 - Company culture, LinkedIn, and entrepreneurship

46:47 - Publishing and marketing for founders

Follow Belen using these links:

LinkedIn: https://www.linkedin.com/in/belenwagaw/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hey, marketing and sales enthusiasts! Just wrapped up an incredible podcast episode with Rob Freedman, Head of Growth at Zuper, a maestro in harmonizing sales and marketing strategies. We dove deep into areas where many struggle, yet few dare to explore.

Rob likes to talk about bridging the gap between Marketing, Business Development, and Sales, and ensuring all are aligned, and communicating.

With over 20 years of experience, he's an entrepreneurial-minded marketing and sales executive with a strong background in team building, sales development, demand generation, paid search, analytics, email marketing, social media, display advertising, and SEO.

Here's a sneak peek:

🔗 Aligning Sales & Marketing: The age-old challenge! Rob shed light on bridging these often siloed departments. It's not about parallel paths; it's about creating a single, unified roadmap towards shared goals. Think about it – when these two forces align, magic happens!

🌟 Evolving Buyer Journeys: We talked about understanding the evolving nature of buyer journeys. It’s no longer a linear path; it’s an intricate web of touchpoints. Rob emphasized the need to recognize and adapt to this change for impactful marketing and sales strategies.

💡 Power of Storytelling: Here’s a nugget – it’s all about the story! Crafting compelling narratives around your brand, solutions, and customer successes can significantly elevate your sales and marketing efforts. Remember, people connect with stories, not just features and benefits.

🚀 Innovation in Marketing Tactics: Rob shared some out-of-the-box marketing strategies. From guerilla marketing to leveraging digital platforms, it's about being where your customers are and engaging them in unique, memorable ways.

🤝 Sales as Relationship Building: Moving away from transactional to relational – that's where the focus should be. Sales are not just about closing deals; it’s about building trust and rapport. This perspective shift can be a game changer in how you approach potential clients.

💼 Change Management in Sales Processes: Adaptability is key in today’s dynamic market. Embracing change, whether in technology adoption or process transformation, is crucial for staying relevant and ahead of the curve.

📈 Measuring Success Beyond Numbers: It’s not just about hitting targets; it’s about creating sustainable and meaningful growth. Rob highlighted the importance of looking at the bigger picture, focusing on long-term relationships rather than short-term gains.

This episode is a treasure trove of insights for anyone looking to revolutionize their approach to marketing and sales. Dive into the full conversation for a comprehensive understanding!

00:00 - Intro

0:14 - Aligning marketing, sales, and customer success

3:06 - Marketing strategies and tactics

9:54 - Sales and marketing alignment for business growth

14:56 - Digital transformation in field operations

20:49 - Change management and digital transformation in the moving industry.

25:10 - Aligning marketing and sales efforts for successful lead generation

31:37 - Company culture, communication, and recognition

37:18 - Sales and marketing alignment for a B2B software company

Follow Rob using these links:

LinkedIn - https://www.linkedin.com/in/robfreedman/

Zuper website - https://www.zuper.co/field-service-management-software

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

My guest today is Casey Hill, Sr. Growth Manager at ActiveCampaign! Casey is a growth veteran with over a decade of experience helping software companies scale fast.

We're going to discuss organic growth at ActiveCampaign, from their Voice of the Customer campaign on LinkedIn, making the team a thought leadership channel, to re-imagined partnerships.

Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR.

On the consulting side, Casey works with some of the world's biggest firms, including McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation.

Here's what we talked about:

00:00 - Intro

0:14 - Organic growth strategies for a billion-dollar company

4:20 - Organic growth strategies in software marketing

9:56 - LinkedIn marketing strategies and content creation

17:07 - Building authority on LinkedIn for personal branding and business growth

21:31 - Content creation, thought leadership, and marketing strategies

24:41 - Leveraging customer content for marketing success

29:45 - Leveraging LinkedIn for thought leadership and growth

35:09 - LinkedIn competition, partnerships, and brand evangelism

39:33 - B2B marketing strategies and influencer campaigns

47:15 - Growth strategies and marketing insights

Follow Casey using these links:

Website: https://www.activecampaign.com/

LinkedIn: https://www.linkedin.com/in/caseyhill/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Brigitta Ruha! She's a growth leader with 6 years of experience in building predictable, repeatable, and scalable growth engines.

We're diving deeper into marketing and sales alignment, top-of-the-funnel strategies, GTM team setup and tech stack, AI in sales and marketing, and how to use data in sales and marketing.

And we're doing it from a Strategic and Tactical perspective.

Strategical:

1. Growth Ops vs RevOps: the good, the bad, and the differences in the US and EU

2. Marketing and sales: better together?

3. Mistakes Marketing and Sales often make

4. Revving Up Your GTM Engine

5. The future of Sales Enablement, Intent and AI

Tactical

1. Do you know enough about your customers? Data for growth in Sales, Marketing, and Customer Success

2. How personalization and automation in B2B can work together

3. How to build a modern tech stack

4. Domain reputation and email address rotation—why do they matter?

5. Data and AI All Day—but how to actually use it without Fluff

Here's what we covered:

00:00 - Intro

0:14 - Marketing and revenue operations in B2B.

4:11 - Marketing and sales alignment in B2B companies

9:45 - Marketing and sales strategies in a tech company

14:31 - Marketing and sales alignment

19:15 - Leveraging data for targeted marketing efforts

22:34 - Customer feedback and market segmentation

26:38 - Marketing personalization and intent data

31:21 - Using AI for content creation and personalization

35:36 - Leveraging AI for content creation and personal branding

40:45 - B2B marketing strategies and operations 40:45

Connect with Brighitta:

https://www.growthcube.io/case-studies/aftersell

https://www.linkedin.com/in/brigittaruha/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Sean Tepper, CEO @ Tykr and Podcast Host @ Payback Time

Tykr is a stock screener and educational platform all-in-one, with a mission is to make investing easy for everyone.

How does a B2C company work with B2B channel partners?

We talk about how to create a win-win strategy with B2B channel partners to help drive massive growth!

Here's what we talked about:

00:00 - Intro

0:14 - In stock markets and personal finance

6:10 - Creating software for value investing with beginners in mind

12:45 - Cutting through financial noise and investment advice

15:48 - Growth strategies for a low-touch B2C SaaS company

20:31 - Affiliate marketing strategies and YouTube content

26:29 - YouTube optimization strategies for creators

34:28 - Partnering with affiliates in B2B marketing

38:03 - Elon Musk's leadership style and Twitter acquisition

42:58 - Financial freedom and passive income

And questions for us??

Find more information about Sean using these links:

https://tykr.com/

https://www.linkedin.com/in/seantepper/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest is Lennart Prange, Co-Founder of Valuecase, aka The New Home for Sales.

He helps sales teams build a repeatable, watertight sales and prospect engagement process. From first touch to onboarding and beyond.

And today we're diving deep into the process, and we'll also discuss how B2B sales have changed in the last few years.

00:00 - Intro 0:14 - B2B sales changes with a 3-year-old SaaS company founder. 5:47 - Sales and marketing strategies for B2B SaaS companies. 10:21 - Product development and sales strategies for simple and complex products. 14:24 - Sales and marketing alignment for B2B SaaS companies. 18:22 - Streamlining sales and marketing handoffs for better customer experience. 23:12 - Sales enablement, qualification, and deal execution. 30:02 - Sales and marketing strategies 36:45 - Sales and marketing alignment. 39:36 - Marketing and sales alignment 42:14 - Sales strategies for early-stage startups 47:13 - Outro

Ready to build your and your team’s brand? Let’s get into it.

Connect with Lennart:

valuecase.com

https://www.linkedin.com/in/lennart-prange/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Jonny Kenyon, Head of Marketing at AppCheck Ltd. and Podcast Host at Marketing Dribble Podcast! We're gonna talk a little bit about what Jonny and his team do at AppCheck, how they market and sell, and to whom, and dig deeper into the fact that he's also a podcast host, connecting that experience with your day-to-day work at AppCheck. Let’s get into it. AppCheck is a software security vendor based in the UK that offers a leading security scanning platform that automates the discovery of security flaws within organizations' websites, applications, networks, and cloud infrastructure.

Here's what we talked about:

00:00 - Intro

00:13 - Go-to-market strategies for software security vendors

02:02 - SEO, YouTube, and AI's impact on search

4:43 - Security testing and vulnerability coverage

10:41 - SEO and PPC strategies for a smaller player in a competitive market

14:19 - Using AI for podcast editing and distribution

17:47 - Content strategy for a cybersecurity company

23:40 - Analyzing customer feedback and insights for marketing

27:35 - Gathering insights from customers through surveys and ad testing

30:55 - Company culture, customer trust, and ethical marketing strategies

36:42 - Combining podcasting and SEO knowledge for marketing success

40:17 - Career growth and networking in the US market

42:04 - Podcasting, marketing, and personal growth Got any questions for us? Find more information about Jonny using these links: https://marketingdribble.com/ https://www.linkedin.com/company/marketing-dribble-podcast/ https://www.linkedin.com/in/jonny-kenyon/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Erica Jenkins! She has over 30,000 hours in B2B Enterprise SaaS, heading up Product, UX, and GTM teams for 15 years from startup to scale over $100 million on a global MarTech platform, which gives me a different perspective on technology.

In 2009, Erica co-founded Expion, a bootstrapped social media management SaaS platform that enabled B2C brands to engage and measure their paid, earned, and owned marketing campaigns. Sysomos, a market leader in social listening, acquired Expion in 2015. I spearheaded the repackaging of the combined platform to bring 3 new solutions to market, which was again acquired in 2018 by Meltwater.

From 2018 to 2021, the marketing of SaaS product lines generated 200% revenue growth. In 2021, Erica was recruited by Crayon's founder and CEO after their Series B round to transform the product and engineering organization to shift into a PLG motion.

Here's what we talked about:

00:00 - Intro

0:13 - Product value and go-to-market messaging in B2B

3:22 - Marketing strategies for B2B companies

8:06 - Product value and marketing messaging

14:56 - Building trust with clients through active listening and product value

19:51 - Marketing strategies and tactics

27:57 - Marketing strategies and content consumption preferences

32:09 - B2B marketing and understanding customer needs

39:18 - Startup advice, consulting, and future plans

Connect with Jessica: https://www.linkedin.com/in/erica-jenkins/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Jill Berkowitz, with a bit "funky" career path. She worked in publishing for a couple of years and then became a middle school ELA teacher for about 15 years before resigning to take a major pause. Fast forward, and she now works for Clerk Chat in charge of the content that drives their marketing. While she doesn't have a marketing degree, she has spent the last year learning as much as she could as fast as she could, and she’s lucky to work with a team that supports her growth. Her main responsibilities include blog posts, social media, monthly newsletter, podcast host (160 Characters), customer stories, release notes, and then some. :)

Here's what we talked about:

00:00 - Intro

0:15 - Career changes and writing skills

10:12 - Career growth and company culture

15:57 - Learning and growth in a marketing role

22:44 - Networking, connecting with others in marketing field

26:27 - Writing for a SASS company and product knowledge

32:12 - Product storytelling and podcasting

38:12 - Podcasting, storytelling, and connecting with customers

45:30 - Using AI for content creation and YouTube marketing

52:09 - Podcasting, networking, and personal growth

Find more information about Jill using these links: https://www.linkedin.com/in/jill-berkowitz/ https://clerk.chat/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.

⏳ 𝗩𝗜𝗗𝗘𝗢 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 ⏳

0:00 - Introduction

02:40 - Why people underestimate what it takes

06:00 - Lack of a coherent marketing strategy

09:00 - Is more content good or bad?

14:10 - What's the first to fix when it comes to content

20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)

24:10 - How to compete with content

28:07 - How in-person events contribute to influential content

33:50 - How to think about content promotion

43:20 - Expect content to become more entertaining

46:40 - Rapid Fire

1:00:51 - Connect with Nemanja on LinkedIn

1:02:30 - Parting msg: Keep it funky

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Thank you for Watching, How to Escape Ineffective Content Marketing | Nemanja Zivkovic | The SaaS Sprints Podcast | Ep #21

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𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

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How to make YouTube work for your B2B tech company?

My guest is Aleksandar Askovic, a YouTube SEO and Marketing Wizard with over 10.000 videos optimized!

He's an experienced IT Journalist and Social Media Specialist with a proven track record and history of working in the computer games industry. Skilled in Media Relations, Journalism, Television, Media Production, and Video Game Journalism. Strong media and communication professional.

Ready to build your and your team’s brand? Let’s get into it.

Here's what we talked about:

00:00 - Intro

03:00 - The most important tips for B2B and SaaS for YouTube metrics

07:28 - Intro, timestamps, and hooks for podcasts

09:50 - How to make podcasts more interesting?

13:42 - Why do companies lack the execution of content marketing?

18:09 - What leads to healthy and fun discussions on the podcast?

24:14 - Creative examples of how to make an interesting podcast

28:38 - SEO should be the main focus of YouTube channels

35:03 - Relevant ways to use hashtags

39:50 - Steps for developing a successful channel

47:44 - Where can you find Aleksandar on social media?

49:47 - Recommended tools for YouTube

51:10 - Where will the video content go next in the years to come?

53:59 - Outro

Connect with Aleksandar:

https://www.linkedin.com/in/aleksandar--askovic/

Got any questions for us?

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Steve Schmidt, Steve has been a part of world-class B2B sales organizations, including Outreach, AT&T, and T-Mobile, and was the Founder & CEO of TIDAL 2020-2022 (M&A).

Working with CEO's of companies who are at $1 million - $10 million in revenue as his niche and expertise reside in world-class top-of-funnel capture for niche markets.

Founding the patented 3P framework for the top of the funnel in 2021, Steve continues to simplify the framework of outbound prospecting with his latest digital training, "SOS", the Sales Operating System.

Here's what we talked about:

00:00 - Intro

00:45 - Music as inspiration

04:59 - Pressure creates greatness

09:27 - Connecting with people and exchange of values

13:54 - Take time to see what direction are heading

19:02 - Growing and working with your community

27:35 - Everybody wants premium content but they don’t want to pay for it

32:40 - What makes you stand out from business perspective?

40:25 - Stick to the basics to stay away from burnout

42:42 - Don’t just try to sell; try to create relationships with your customers

45:45 - Outro

Connect with Steve:

https://www.linkedin.com/in/stevenwschmidt/

https://linktr.ee/stevesellsstuff

Got any questions for us?

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Andrew Davies, CMO @ Paddle. Formerly @ Optimizely; Co-founder Idio (now Optimizely) (acquired 2019). Startup advisor and a person who helps companies scale their software business better, faster, and safer.

Here's what we talked about:

00:00 - Intro

06:56 - Merging two companies cultures, good or bad?

09:14 - How should companies think about going the market?

13:00 - Value insight over revenu

14:50 - Should founder outsource work or hire help

19:30 - The founder story and evolution as the company grows

23:17 - Strategic narrative frameworks

26:34 - Ideal customers

32:30 - Customer experience sets up better buyers journey

36:30 - Specific actions to tell the story and bulid brand

40:52 - Tactics of taking action into your own hands

48:37 - Outro

Connect with Andrew using these links:

https://www.linkedin.com/in/andjdavies/

https://space.paddle.com/

https://www.paddle.com/studios/features/we-sign-tomorrow-documentary

https://www.paddle.com/ai-launchpad

Got any questions for us?

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Christopher Hann, Head of Marketing Paal15, a consulting and go-to-market agency working exclusively in B2B tech.

He has been in marketing for over 10 years and has come up with a way of doing things that generally gets decent results.

It’s all about making sure everyone in the business is on the same page every step of the way. He starts by really getting to know a business by interviewing people in different departments, which helps him discover USPs and customer pain points. He also delves into the data to see if the current customer base matches the ICP (and if they don't speak to senior stakeholders to understand if the ICP needs to change or if marketing needs to pivot to actually bring in people who fit the ICP).

Once he has all the data and insights he needs, he'll create a custom plan that takes everything he has learned. Here's how he usually breaks it down:

1. Understanding the Market

2. What Makes Us Special

3. Telling A Story

4. Getting creative

Having worked across B2B & B2C, he finds that this high-level methodology is usually a good jumping-off point, but no plan survives the first engagement, so flexibility and adjustments become extremely important.

We went deep into all of it today!

Here's what we talked about:

00:00 - Intro

03:50 - Understanding the business and the people you are working for

07:49 - Understanding the market

09:40 - Telling a story

13:00 - Messaging, positioning, and narrative

16:39 - How close should the CEO/founder be with creating the story?

19:40 - How important is the creative?

22:52 - What to do next when you get everything settled with foundation?

26:26 - There is no right/wrong way of doing marketing

28:26 - How to know if you have the right position and message?

39:50 - When do companies start thinking about marketing?

43:30 - Where can people learn about marketing?

47:30 - Outro

Got any questions?

Connect with Cristopher on LinkedIn: https://www.linkedin.com/in/christopherhann1988/

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

My guest today is Trevor Longino, Founder of CrowdTamers. CrowdTamer, leader, and growth content marketing thinker. FI Mentor since 2017. His mission is to help 1,000 founders make more than $1MM in annual revenue. His key achievements are impressive! - Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue - Built 12 high-achieving international teams of marketers from scratch at different companies - Generated more than $50MM in revenue for companies he has lead marketing & revenue at Here's what we talked about: 00:00 - Intro 02:51 - First attempt at launching a business 07:02 - How to de-risk marketing 10:39 - Pirate metrics funnel 14:11 - Minimum viable marketing sprints 22:29 - Can marketers analyze and fix their own problems? 27:55 - Prove to founders that you know the market 40:09 - What are the first signs of a product-market fit? 50:23 - Outro Connect with Trevor using these links: https://www.linkedin.com/in/trevorlongino/ Https://crowdtamers.com Http://gotomarket.courses Got any questions for us? Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

If you’re already listening to the Funky Marketing podcast, we’d appreciate you giving us a review: RateThisPodcast.com/funkymarketingshow #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

Our guest is Jemmi Laaninen, Marketing Ops Director at Leadoo Marketing Technologies. 

What's marketing ops?

It's making problems disappear before other people even had those on their radar, smoothing friction, and enabling others to focus on the things that matter the most.

It's also being the Emotional Support Marketer.

That's where Jemmi excels!

Put together analytical numbers-nerd, who loves to study behavioral data and the human mind, has vast experience in digital marketing, project management, and martech, and who loves systems but also thrives with endless curiosity and opportunities, and you'll get Jemmi.

When she was a kid she wanted to become a psychologist when she grow up, but she was told she was too sensitive for that. She became a marketing professional instead. Her mom said she just literally clearly wanted to work with the human mind in one way or the other it seems.

So I have worked with B2B and SaaS businesses for the better part of my career, in marketing and business development-related roles, leading key accounts, product launch marketing initiatives, teams, and business-critical projects. Acting as the glue between different functions and finding always better ways to work together are one of the most rewarding parts of her work.

Here's what we talked about.

0:00 - Intro

2:39 - Jemmi's background

4:45 - Overthinking leads to complication 

6:08 - How has the company evolved since Jemmi joined

10:23 - Setting up things for further growth

11:53 - Marketing can’t do it alone

15:20 - Getting into CRM is a must!

16:20 - Measuring marketing against the MQLs

17:05 - Understand what you can measure 

18:37 - Combining data for marketing and sales

21:38 - Story and the buying experience is what differentiate companies

24:09 - Make your website the BEST possible sales channel!

25:52 - DON’T force everyone through the SAME sales funnel

29:38 - Technology won’t make any difference

34:09 - "Color of the button" myth DEBUNKED

37:10 - Rebranding and changing the website does not equal success

40:26 - Internal efficiency of marketing ops is crucial for the company

48:23 - The weirdest list that Jemi has created

50:09 - Books help us escape the real world

51:16 - What are people inside Jemmi's team doing

55:21 - Outro

Follow Jemmi on LinkedIn: https://www.linkedin.com/in/jemmi-laaninen/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago.

Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online.

She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book. 

She lives in Sydney but has the pleasure of working with clients globally. 

Nemanja and Michelle talked about a lot of topics! Here's an overview:

0:00 - Intro

3:02 - Michelle's work motivation and passion

4:10 - Figuring out LinkedIn 

7:13 - LinkedIn pages and groups are making a COMEBACK?!

9:15 - Why it’s important to develop a company's and personal brand

13:00 - Marketing agencies DON’T DO marketing for themselves

15:20 - When you should start posting on the company page?

19:13 - Don't give up on LinkedIn

21:27 - LinkedIn Company Page’s = Small vs Big Team Approach

25:18 - Prioritize the content your audience wants to see

27:24 - Remind people to visit your company page

33:02 - Use the page to attract employees

37:48 - Leaders should lead by an example

38:50 - Support your employees to achieve their goals

40:04 - The MOST important things that DRIVE company pages

46:46 - Create content with a longer shelf life

52:35 - Outro

Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

Check her website: http://michellesquared.com/

THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true

Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing

Scott runs two successful companies.

MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors!

Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model.

We talked about B2B sales and marketing. Here's an overview of what we covered.

0:00 - Intro

2:40 - Scott's backstory in running 2 companies

5:24 - Revenue people have no clue about marketing and CS

10:22 - B2B companies put too much emphasis on sales

14:32 - A lot of Sales leaders should be FIRED!

17:32 - Marketers are now held more accountable

21:36 - Capturing and creating demand should be measured separately

23:27 - Focus on the customer and make sure to talk to them

29:31 - Buyers DON’T want to talk to Salespeople

35:16 - SaaS companies focus fully on Acquisition

37:45 - What will happen with the SDR's in the future?

42:13 - Buying experience is what creates differentiation 

48:48 - Start using LOGIC

52:20 - Leadership will change when the younger generations take over

53:56 - Outro

Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad.

Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing title, he offers a unique balance of experience and knowledge through all aspects of a functioning marketing operation.

He has adopted an affinity for diversity, equity, and inclusion in the workplace, how work and life work with (not against) one another, audience-building through high-quality content creation, over-the-top market analysis, customer voice adoption, and internal motivation and team building.

He is currently building something good in healthcare but has a proven track record of success in: 

• Fintech, winning an accredited award for a campaign that generated $1mil+ over the expected goal set.

• industrial manufacturing, creating a new way to sell reaching $600k in unexpected revenue in eight (8) months.

• marketing consulting, earning the business as lead designer for Pittsburgh City United FC's rebranding initiatives.

• Proptech, increasing inbound demo requests by 100% YOY through multi-channel campaigns

Tim has got 10 years of corporate b2b marketing under his belt and stories like you wouldn't believe (or maybe you would).

Here's what we talked about:

0:00 - Intro

3:00 - Timothy Rodman's background

4:46 - Differentiation -  Sexy or not?

7:53 - ZIG when others ZAG!

10:36 - Not everybody sees what you are seeing

15:36 - B2B has CHANGED

20:00 - Are you educating your customers?

23:52 - Better leads = Better conversions!

27:34 - If something doesn’t work, change the approach

30:15 - Create a good foundation, seize the demand, and then EXPAND

31:13 - Rising to the position of leadership

41:27 - Education and work experience got us to where we are now

44:40 - Always explain the way

46:16 - Prove that you are worth your weight

52:57 - Music and B2B Marketing

56:30 - Message for the Funky Marketing audience

59:35 - Outro

Connect with Timothy: https://www.linkedin.com/in/timothy-rodman-cpmm-a19b6a47/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A𝘁 𝗣𝗿𝗼𝗼𝗳𝗽𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, they help Medtech, manufacturing, and technical professional services companies build relationships at scale.

Joseph is a distiller of ideas and a driver of demand. In English, he grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline.

His career changed the day he started a podcast and focused on LinkedIn. Now he uses what he has learned to help companies build trusted relationships with their ideal buyers.

He's the host of The Strategic Marketer, where he talks with marketers that are way smarter than him so we can learn to be better marketers together.

He's married to the most amazing woman on the planet 💪🏻.  She left a thriving career to homeschool their four kids 👦🏿👧🏿👧🏼👶🏼. Growing up, he had a severe learning “glitch.” He was diagnosed with dyslexia, but he doesn’t think that’s right. 😂😂 He couldn’t read past a second-grade level until after he was twelve years old. And now he writes for a living. 

Here's what we talked about:

0:00 - Intro

1:32 - The meaning of funk in the Funky Marketing

3:55 - Working and connecting with people on a daily basis

8:02 - Joseph Lewin career story

12:00 - Learning people skills at every opportunity

15:29 - Podcast as a shortcut for customer research and relationship building

19:09 - What does it mean to actually build relationships with your potential clients

22:33 - Mutual respect or pure business, which has more success?

24:52 - Find people who are influential to your decision-maker

26:45 - Easy way to gain extra credibility

28:45 - One of the most famous biases in B2B

32:43 - The most common mistake companies make when scaling

38:44 - Use your peers to spread your network

41:22 - The power of relationships

47:04 - Most of your target audience is not in the market

50:00 - Differentiate your product way before the customers have a dire need for it

53:10 - Customers are not animals

54:57 - How to acquire the right customers

59:02 - Outro

Connect with Joseph: https://www.linkedin.com/in/joseph-lewin/

Check Proofpoint marketing: https://proofpoint.marketing/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Taran Hughes, Startup Sales Performance & Pitching Coach.

Taran Hughes is a successful sales professional passionate about developing greater conscious awareness in the sales and business environments. ​Taran has held leadership roles within the telecommunications industry for over ten years, working within such organizations as SingTel, BT, AboveNet, and Zayo. His drive and focus have always been to foster sales excellence and develop talent. He is now focusing his work on startups and young enterprises, instilling the same winning mindset he fostered in the corporate world.

0:00 - Intro

2:14 - Who is Taran Hughes

5:36 - Do VC-founded companies attract talented people by appealing to a lottery mentality? 

9:32 - Hyper-growth and acceleration is catabolic

13:06 - If you want to fix the world, fix yourself

15:00 - Do you need an investment and when it’s the right time for one?

20:37 - Simple ways to improve investment rise

23:09 - Seizing the opportunity based on a hunch/ Don’t go after things based on a hunch

25:30 - Small optimizations to get better investments

28:50 - How to create the best pitch to get an investment

33:12 - How can you improve the sales mindset

38:28 - The best sales approach is the personal approach

42:25 - Marketers lack an understanding of the sales function

45:02 - Learning how to deal with people 

49:58 - Understand your customers and their objective so you can align that with your offer

51:30 - Outro

Connect with Taran: https://www.linkedin.com/in/taranhughes/

Learn more about PitchSlap: pitchslap.live

Learn more about the conscious sale: theconscioussale.com

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Are you looking for a way to increase your qualified pipeline and sales efficiency?

Paid digital advertising may be the answer. 

But how do you get started? And how do you make sure you're doing it right?

Well, we've got you covered. 

In this episode of the Funky Marketing Show, we're joined by a digital marketing expert Christopher Roche to discuss how to use paid digital advertising to increase your qualified pipeline and sales efficiency.

Christopher has plenty of experience in the field of digital marketing, and he's here to share his knowledge with us. From how to use paid digital advertising and how to measure your marketing ROI, to how to actually create a demand for your product or service, we cover it all.

Plus, we also answer one of the questions that everybody is asking these days: "Are Linkedin ads working?"

So, whether you're new to the world of marketing or you're a seasoned pro,  this episode is a 

must-listen. It's packed with valuable information and we are sure you'll definitely learn something new. 

So, what are you waiting for?

Hit the play button and let's get started!

Overview of the episode:

0:00 - Intro

2:32 - What Christopher and his team do

5:00 -  Bigger vs smaller teams -  Which one is easier to work with?

8:47 - Getting people to do things your way

12:33 - Demand generation vs demand capture

18:22 - Is demand gen equal to advertisement?!

23:22 - Brand and the story around the product

24:54 - Motivating the sales team when building a long-term approach

26:50 - How do you create demand

31:00 - Are Linkedin ads working?

32:12 - Using social media campaigns for retargeting

36:50 - Word-of-mouth marketing

39:22 - The right way to consume the content

42:46 - Uncertainty is superficial

47:33 - Outro

Find more about Christopher:

https://www.linkedin.com/in/chrisjroche/

https://www.tiktok.com/@chris_roche

https://www.catalystconsulting.services/

Enjoy!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zx...

Apple:https://podcasts.apple.com/us/podcast...

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

#b2bmarketing #leadgen #demandgen #paidads #advertising #funkymarketing

You've probably been told that you need to know your customers inside out in order to be successful. And while it's true that understanding your target market is essential, most businesses don't actually take the time to do proper customer research.

As a result, they end up making assumptions about their customers that may not be accurate. 

This can lead to all sorts of problems down the line, from marketing campaigns that miss the mark to products and services that don't meet customer needs.

To avoid these pitfalls, you need to make sure you're doing proper customer research. But where do you start?

Here!

In this episode of the Funky Marketing Show, we sit down with my dear friend Zineb Layachi to talk about all things customer research.

Zineb Layachi shares her top tips for conducting customer research that will give you the insights you need to make your business thrive. She also busts some common myths about customer research and reveals why it's so important to keep your finger on the pulse of your target market.

Aside from customer research, we also talked about how to differentiate yourself in a crowded market and the importance of always putting your customers first.

So, if you want to learn more about how to get to know your customers and how to differentiate your business, then this episode is for you! Tune in now and let's get funky!

Overview of the episode:

0:00 - Intro

1:28 - Zineb's background

2:48 - Non-formal version of ourselves

5:15 - A recap of the past year and a half

9:31 - Always try to improve yourself

11:30 - Are you doing for yourself what you do for your clients

14:38 - We all have everything we need

17:40 - Creating a customers story from a puzzle

20:02 - How to make people talk more about themselves

25:35 - Do you really know your customers?

29:28 - Trying out different tones and narratives to ease the customers

32:24 - Let your personality out and use its potential

36:08 - Every generation has a different perspective on things

38:11 - What are the triggers that made you use your humor for work

41:32 - Educating people and giving them value

43:49 - If you have one million dollars, what would you change inside a company?

48:12 - Where can people find Zineb on the web

51:21 - Outro

Find more about Zineb:

https://www.linkedin.com/in/zineblayachi/

https://www.raisetherunway.co/

https://www.pitchslap.live/

Enjoy!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

#marketresearch #customerresearch #storytelling #b2bmarketing #funkymarketing

We all want to have fun at work, but sometimes it's hard to know when to stop and get back to business.

In many companies nowadays, there are a lot of entertaining activities to do during work hours, but how do you know when you're crossing the line between having fun and actually being productive?

To discuss this topic, I called Catherine Ferarry Simon to join me in today's episode of the Funky Marketing Show.

Catherine Ferarry Simon is the Chief People Officer at Scaleway, and she has a ton of experience in human resources and management.

In this episode, we chat about how to find the perfect balance between fun and productivity at work, and Catherine gives us some great tips on how to stay on track.

We also touched on how to keep the values and the culture as the company grows, and how to push your teammates to learn and grow with you.

So if you're struggling to find the right balance between fun and productivity, or if you're just curious about how Scaleway maintains its values and culture, make sure to tune in to this episode!

Overview of what we talked about:

0:00 - Intro

2:27 - Catherine's background story

7:14 - Alarming signs to avoid certain companies

12:09 - Moving from the US to Serbia

16:54 - Adapting to Paris

21:28 - Changes in the company Catherine brought

26:02 - Tech companies are growing fast

28:15 - How to keep the values and the culture as the company grows

32:54 - How to balance fun and productivity at work

36:13 - Pushing your teammates to work and grow

41:27 - How hard it is to change things in the company

45:58 - Conclusion 

47:02 - Question for the next guest

48:05 - Outro

Find more about Catherin:

https://www.linkedin.com/in/catherinefsimon/

https://www.scaleway.com

Enjoy!

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW!

#humanresources #companyculture #b2bgrowth #productivity #funkymarketing