Defining Demand Generation | Donuts & Demand with Chris Walker and LaShanda Jackson

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2023Sep 26

On this episode of Goldcast's Donuts & Demand series, Chris Walker, CEO of Refine Labs and LaShanda Jackson, Director of Lifecycle Marketing at Intuit Mailchimp dive deep into demand generation. Watch now to hear Chris, LaShanda, and Lindsay discuss:

The difference between demand gen, demand capture, and lead generation
Why MQLs, content downloads, and event attendance may not be the most important measurements
Some surprising takes on the value of Facebook ads, how to minimize sales cycles, and ways to personalize marketing at scale

📝 𝐀𝐛𝐨𝐮𝐭 𝐃𝐨𝐧𝐮𝐭𝐬 & 𝐃𝐞𝐦𝐚𝐧𝐝 Demand generation marketers, you deserve a treat! Take a monthly break to learn what tactics, strategies, and trends leaders are using to generate more demand and revenue. Join the conversation live on the second Tuesday of every month to get fresh ideas to infuse into your marketing plan. 📺 𝐂𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐋𝐢𝐯𝐞: https://www.goldcast.io/donuts-and-de... 𝐀𝐛𝐨𝐮𝐭 𝐆𝐨𝐥𝐝𝐜𝐚𝐬𝐭 Goldcast is a tailored B2B Events Platform that transforms marketing through the effortless hosting of engaging digital and in-person events. Thousands of enterprise B2B marketers, from companies like Adobe, Microsoft, Zuora, and Mailchimp, leverage Goldcast to boost attendance, create captivating experiences, repurpose event content, and capitalize on intent data. Follow us on LinkedIn: / goldcastevents 👋 𝐆𝐮𝐞𝐬𝐭𝐬 Chris Walker, CEO and Founder of Refine Labs / chriswalker171 LaShanda Jackson, Director of Lifecycle Marketing at Intuit Mailchimp / lashanda-jackson-a169667 🎤 𝐇𝐨𝐬𝐭 Lindsay McGuire, Associate Director of Content & Campaigns at Goldcast: / lindsayladeroute