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Overcoming Common Demand Gen Challenges | Donuts & Demand with Michelle Blondin and Brian Hansford

Goldcast
3.88K subscribers
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92 views 1 year ago
On this episode of Goldcast's Donuts & Demand series, Michelle Blondin, Director, Demand Generation at ZoomInfo and Brian Hansford, Vice President of Growth at LiveRamp, discuss common demand generation challenges and how to overcome them. Watch now to hear Brian, Michelle, and Lindsay discuss:
  • Tips and tools for improving ICPs, marketing attribution, and data
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Overcoming Common Demand Gen Challenges | Donuts & Demand with Michelle Blondin and Brian Hansford
1Likes
92Views
2023Oct 13
On this episode of Goldcast's Donuts & Demand series, Michelle Blondin, Director, Demand Generation at ZoomInfo and Brian Hansford, Vice President of Growth at LiveRamp, discuss common demand generation challenges and how to overcome them. Watch now to hear Brian, Michelle, and Lindsay discuss:
  • Tips and tools for improving ICPs, marketing attribution, and data
  • Reasons why programs have more value and long-term impact than campaigns
  • Some interesting takes on what marketers should unlearn before proceeding with 2024 planning
๐Ÿ“ ๐€๐›๐จ๐ฎ๐ญ ๐ƒ๐จ๐ง๐ฎ๐ญ๐ฌ & ๐ƒ๐ž๐ฆ๐š๐ง๐ Demand generation marketers, you deserve a treat! Take a monthly break to learn what tactics, strategies, and trends leaders are using to generate more demand and revenue. Join the conversation live on the second Tuesday of every month to get fresh ideas to infuse into your marketing plan. ๐Ÿ“บ ๐‚๐š๐ญ๐œ๐ก ๐ญ๐ก๐ž ๐๐ž๐ฑ๐ญ ๐„๐ฉ๐ข๐ฌ๐จ๐๐ž ๐‹๐ข๐ฏ๐ž: https://www.goldcast.io/donuts-and-de... ๐€๐›๐จ๐ฎ๐ญ ๐†๐จ๐ฅ๐๐œ๐š๐ฌ๐ญ Goldcast is a tailored B2B Events Platform that transforms marketing through the effortless hosting of engaging digital and in-person events. Thousands of enterprise B2B marketers, from companies like Adobe, Microsoft, Zuora, and Mailchimp, leverage Goldcast to boost attendance, create captivating experiences, repurpose event content, and capitalize on intent data. Follow us on LinkedIn:   / goldcastevents   ๐Ÿ‘‹ ๐†๐ฎ๐ž๐ฌ๐ญ๐ฌ Brian Hansford, Vice President of Growth at LiveRamp   / brianhansford   Michelle Blondin, Director, Demand Generation at ZoomInfo   / michblondin   ๐ŸŽค ๐‡๐จ๐ฌ๐ญ Lindsay McGuire, Associate Director of Content & Campaigns at Goldcast:   / lindsayladeroute  

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Goldcast

3.88K subscribers