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How to Address Modern Buyer Behavior | Brian Hansford of LiveRamp | Donuts & Demand

Goldcast
3.85K subscribers
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40 views 1 year ago
In this clip from Goldcast's Donuts & Demand series, Brian Hansford, Vice President of Growth at LiveRamp, discusses how modern buyer behavior has changed and how demand generation marketers can address the challenges of this. 📝 𝐀𝐛𝐨𝐮𝐭 𝐃𝐨𝐧𝐮𝐭𝐬 & 𝐃𝐞𝐦𝐚𝐧𝐝 Demand generation marketers, you deserve a treat! Take a monthly break to learn what tactics, strategies, and trends leaders are using to generate more demand and revenue. Join the conversation live on the second Tuesday of every month to get fresh ideas to infuse into your marketing plan. 📺 𝐂𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐋𝐢𝐯𝐞: https://www.goldcast.io/donuts-and-de... 𝐀𝐛𝐨𝐮𝐭 𝐆𝐨𝐥𝐝𝐜𝐚𝐬𝐭 Goldcast is a tailored B2B Events Platform that transforms marketing through the effortless hosting of engaging digital and in-person events. Thousands of enterprise B2B marketers, from companies like Adobe, Microsoft, Zuora, and Mailchimp, leverage Goldcast to boost a …...more
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How to Address Modern Buyer Behavior | Brian Hansford of LiveRamp | Donuts & Demand
1Likes
40Views
2023Oct 12
In this clip from Goldcast's Donuts & Demand series, Brian Hansford, Vice President of Growth at LiveRamp, discusses how modern buyer behavior has changed and how demand generation marketers can address the challenges of this. 📝 𝐀𝐛𝐨𝐮𝐭 𝐃𝐨𝐧𝐮𝐭𝐬 & 𝐃𝐞𝐦𝐚𝐧𝐝 Demand generation marketers, you deserve a treat! Take a monthly break to learn what tactics, strategies, and trends leaders are using to generate more demand and revenue. Join the conversation live on the second Tuesday of every month to get fresh ideas to infuse into your marketing plan. 📺 𝐂𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐋𝐢𝐯𝐞: https://www.goldcast.io/donuts-and-de... 𝐀𝐛𝐨𝐮𝐭 𝐆𝐨𝐥𝐝𝐜𝐚𝐬𝐭 Goldcast is a tailored B2B Events Platform that transforms marketing through the effortless hosting of engaging digital and in-person events. Thousands of enterprise B2B marketers, from companies like Adobe, Microsoft, Zuora, and Mailchimp, leverage Goldcast to boost attendance, create captivating experiences, repurpose event content, and capitalize on intent data. Follow us on LinkedIn:   / goldcastevents   👋 𝐆𝐮𝐞𝐬𝐭𝐬 Brian Hansford, Vice President of Growth at LiveRamp   / brianhansford   Michelle Blondin, Director, Demand Generation at ZoomInfo   / michblondin   🎤 𝐇𝐨𝐬𝐭 Lindsay McGuire, Associate Director of Content & Campaigns at Goldcast   / lindsayladeroute  

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Goldcast

3.85K subscribers