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Why Retail Media Is Eyeing CTV
Article
Why Retail Media Is Eyeing CTV
Boost Your Brand: The Power of Sam's Club MAP Sponsored Brand Amplifier
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Boost Your Brand: The Power of Sam's Club MAP Sponsored Brand Amplifier
The Skai Holiday Gift Box: Final Adjustments for Social Advertising Holiday Success
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The Skai Holiday Gift Box: Final Adjustments for Social Advertising Holiday Success
Monthly Industry Snapshot – September 2024
Article
Monthly Industry Snapshot – September 2024
Unpacking Amazon Ad's unBoxed 2024: An Interview with Skai's EVP of Product Noa Reikhav
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Unpacking Amazon Ad's unBoxed 2024: An Interview with Skai's EVP of Product Noa Reikhav
Navigating the Walled Gardens of Commerce Media: How Leading Brands Achieved Omnichannel Success
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Navigating the Walled Gardens of Commerce Media: How Leading Brands Achieved Omnichannel Success
How Skai's Audience Center Further Advances Full-Funnel Retail Media Advertising
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How Skai's Audience Center Further Advances Full-Funnel Retail Media Advertising
Instacart Shoppable Video Ads: Combining Storytelling With Conversion
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Instacart Shoppable Video Ads: Combining Storytelling With Conversion
Monthly Paid Media Spend Snapshot – August 2024
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Monthly Paid Media Spend Snapshot – August 2024
The Skai 5: What You Need to Know to Fine-Tune Your Holiday 2024 Strategy
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The Skai 5: What You Need to Know to Fine-Tune Your Holiday 2024 Strategy
Holiday Social Advertising Planning 2024: What to Consider Before Decking the Halls
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Holiday Social Advertising Planning 2024: What to Consider Before Decking the Halls
How Retail Media Networks Can Conquer Complexity to Unlock Growth
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How Retail Media Networks Can Conquer Complexity to Unlock Growth
The Evolution of Apple Search Ads, Post 4: Engaging Users from the Start with Today Tab Ads
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The Evolution of Apple Search Ads, Post 4: Engaging Users from the Start with Today Tab Ads
Holiday Paid Search Planning 2024: Get Your Strategy on the Nice List
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Holiday Paid Search Planning 2024: Get Your Strategy on the Nice List
Monthly Industry Snapshot – July 2024
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Monthly Industry Snapshot – July 2024
How Leading Brands Used Skai to Unlock the Power of Amazon Marketing Cloud
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How Leading Brands Used Skai to Unlock the Power of Amazon Marketing Cloud
Amazon Ads Streaming TV for Retail Media Marketers
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Amazon Ads Streaming TV for Retail Media Marketers
Monthly Paid Media Spend Snapshot – July 2024
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Monthly Paid Media Spend Snapshot – July 2024
The Skai 5: Five Reasons to Add Walmart Connect's Omnichannel Benefits to Your Expanding Retail Media Portfolio
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The Skai 5: Five Reasons to Add Walmart Connect's Omnichannel Benefits to Your Expanding Retail Media Portfolio
Holiday Retail Media Planning 2024: The Strategy You Need to Sleigh the Season
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Holiday Retail Media Planning 2024: The Strategy You Need to Sleigh the Season
Shelf Intelligent Media: Connect retail insight to media optimization for maximum retail media performance
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Shelf Intelligent Media: Connect retail insight to media optimization for maximum retail media performance
Skai Introduces Enhanced Solution for App Marketers
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Skai Introduces Enhanced Solution for App Marketers
Essential Capabilities of a Next-Gen Retail Media Advertising Platform
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Essential Capabilities of a Next-Gen Retail Media Advertising Platform
Roundel Media Studio: Democratizing Retail Media for Small and Medium Businesses
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Roundel Media Studio: Democratizing Retail Media for Small and Medium Businesses
Amazon Prime Day 2024: Skai Strategies for Success During the Event
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Amazon Prime Day 2024: Skai Strategies for Success During the Event
The Evolution of Apple Search Ads, Post 3: Capturing Early Interest with Search Tab Ads
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The Evolution of Apple Search Ads, Post 3: Capturing Early Interest with Search Tab Ads
Walmart Deal Days: Five Final Marketer Tips for the Big Event
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Walmart Deal Days: Five Final Marketer Tips for the Big Event
Monthly Paid Media Spend Snapshot – June 2024
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Monthly Paid Media Spend Snapshot – June 2024
Amazon Prime Day 2024: Record-Breaking Ad Spending Drives Up Sales by 468%
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Amazon Prime Day 2024: Record-Breaking Ad Spending Drives Up Sales by 468%
Monthly Industry Snapshot – June 2024
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Monthly Industry Snapshot – June 2024
Key Takeaways from the Skai Q2 2024 Quarterly Trends Report
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Key Takeaways from the Skai Q2 2024 Quarterly Trends Report
Unlocking Incrementality Insights in Retail Media: Six Innovative Approaches
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Unlocking Incrementality Insights in Retail Media: Six Innovative Approaches
Spending and Pricing Trends Across Paid Search, Social Advertising, and Retail Media
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Spending and Pricing Trends Across Paid Search, Social Advertising, and Retail Media
Maximizing Amazon Prime Day 2024 with Amazon Marketing Stream
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Maximizing Amazon Prime Day 2024 with Amazon Marketing Stream
The False Dichotomy of Walled Gardens vs. Open Web: Embracing an Omnichannel Future
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The False Dichotomy of Walled Gardens vs. Open Web: Embracing an Omnichannel Future
Meet the Smartest Marketer in the Room (Hint: Thanks to Strategic Media Forecasting, It's You!)
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Meet the Smartest Marketer in the Room (Hint: Thanks to Strategic Media Forecasting, It's You!)
Making Marketing Measurement and Optimization Work Without Cookies
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Making Marketing Measurement and Optimization Work Without Cookies
Skai's 18 Years of Paid Search Innovation and Milestone Capabilities
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Skai's 18 Years of Paid Search Innovation and Milestone Capabilities
Redefining Ad Creative and Personalization Best Practices in the Post-Cookie World
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Redefining Ad Creative and Personalization Best Practices in the Post-Cookie World
Precision Marketing in the New Age: Targeting and Bidding Beyond Cookies
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Precision Marketing in the New Age: Targeting and Bidding Beyond Cookies
The Skai Five: 5 Things You May Be Missing About LinkedIn Ads
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The Skai Five: 5 Things You May Be Missing About LinkedIn Ads
How to Adapt Research and Planning for the Post-Cookie Marketing Landscape
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How to Adapt Research and Planning for the Post-Cookie Marketing Landscape
Amazon Prime Day 2024: Optimize Non-Amazon Channels Effectively with Amazon Attribution
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Amazon Prime Day 2024: Optimize Non-Amazon Channels Effectively with Amazon Attribution
Sam's Club MAP Negative Keywords Offer Transparency and Control to Retail Media Marketers
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Sam's Club MAP Negative Keywords Offer Transparency and Control to Retail Media Marketers
Amazon Prime Day 2024: The Full-Funnel Game Plan
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Amazon Prime Day 2024: The Full-Funnel Game Plan
Introduction to Walmart Connect In-Store Measurement Capabilities
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Introduction to Walmart Connect In-Store Measurement Capabilities
The Road to the Best Bid: Microsoft Advertising Automated Bidding with Skai's Signal Enhancement
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The Road to the Best Bid: Microsoft Advertising Automated Bidding with Skai's Signal Enhancement
Amazon Prime Day 2024: Master Ad Types for a Full-Funnel Portfolio
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Amazon Prime Day 2024: Master Ad Types for a Full-Funnel Portfolio
Key Takeaways from the Skai Q1 2024 Quarterly Trends Report
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Key Takeaways from the Skai Q1 2024 Quarterly Trends Report
Amazon Prime Day 2024. Using Amazon Marketing Cloud for the Full-Funnel Event
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Amazon Prime Day 2024. Using Amazon Marketing Cloud for the Full-Funnel Event
Monthly Paid Media Spend Snapshot – April 2024
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Monthly Paid Media Spend Snapshot – April 2024
Crafting a Winning Post-Cookie Game Plan: Three Essential Principles
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Crafting a Winning Post-Cookie Game Plan: Three Essential Principles
Skai's Added Value to Google Value-Based Bidding
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Skai's Added Value to Google Value-Based Bidding
Monthly Paid Media Spend Snapshot – March 2024
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Monthly Paid Media Spend Snapshot – March 2024
The Evolution of Apple Search Ads: Post 1 – The Omnichannel Opportunity for App Marketers
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The Evolution of Apple Search Ads: Post 1 – The Omnichannel Opportunity for App Marketers
Mastering Commerce Media: The ShopAble 2024 Conference Recap
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Mastering Commerce Media: The ShopAble 2024 Conference Recap
Attention, Non-Endemics: You Don't Sell on Amazon, But You Can Still Use the Power of Amazon Ads
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Attention, Non-Endemics: You Don't Sell on Amazon, But You Can Still Use the Power of Amazon Ads
Instacart Advertising: Unleashing Your Brand's Potential Across the Customer Journey
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Instacart Advertising: Unleashing Your Brand's Potential Across the Customer Journey
As Brand and Performance Converge, How Can Marketers Best Forecast & Plan?
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As Brand and Performance Converge, How Can Marketers Best Forecast & Plan?
Monthly Industry Snapshot – March 2024
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Monthly Industry Snapshot – March 2024
Microsoft Advertising PMax + Skai Campaign Mirroring: A Synergy of Innovation and Performance
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Microsoft Advertising PMax + Skai Campaign Mirroring: A Synergy of Innovation and Performance
Diversify Your Retail Media Portfolio: Five Unique Retail Media Networks to Expand Your Reach
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Diversify Your Retail Media Portfolio: Five Unique Retail Media Networks to Expand Your Reach
The State of Retail Media 2024 Report: Opportunities for Omnichannel Growth
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The State of Retail Media 2024 Report: Opportunities for Omnichannel Growth
Fill the Retail Media Funnel with Walmart Connect Sponsored Videos and Sponsored Brands
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Fill the Retail Media Funnel with Walmart Connect Sponsored Videos and Sponsored Brands
Is Your Brand Ready for Retail Media's Biggest Year Ever?
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Is Your Brand Ready for Retail Media's Biggest Year Ever?
Monthly Paid Media Spend Snapshot – February 2024
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Monthly Paid Media Spend Snapshot – February 2024
Stay Ahead of the Curve: Leverage Skai with the Microsoft Audience Network as Cookies Phase Out
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Stay Ahead of the Curve: Leverage Skai with the Microsoft Audience Network as Cookies Phase Out
Unraveling Snapchat Ads for Ultimate Success: It's the Little Details That Matter Most
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Unraveling Snapchat Ads for Ultimate Success: It's the Little Details That Matter Most
How to Demonstrate Retail Media Mastery in Joint Business Plan (JBP) Negotiations
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How to Demonstrate Retail Media Mastery in Joint Business Plan (JBP) Negotiations
From Awareness to Purchase: The Full-Funnel Power of TikTok Video Shopping Ads
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From Awareness to Purchase: The Full-Funnel Power of TikTok Video Shopping Ads
Monthly Paid Media Spend Snapshot – January 2024
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Monthly Paid Media Spend Snapshot – January 2024
Search Marketers! February is Broad Match Month
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Search Marketers! February is Broad Match Month
Shifting Budgets to Walled Gardens as Cookies Crumble? Here's How to Beat 5 Common Causes of Campaign Mismanagement
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Shifting Budgets to Walled Gardens as Cookies Crumble? Here's How to Beat 5 Common Causes of Campaign Mismanagement
Part 1: Retail Media Standardization-Is It Possible? Is It Even Necessary?
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Part 1: Retail Media Standardization-Is It Possible? Is It Even Necessary?
Part 2: Retail Media Standardization–It All Starts With Greater Transparency
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Part 2: Retail Media Standardization–It All Starts With Greater Transparency
The Future Of (Retail) Media Is Full-Funnel, Programmatic, And Omnichannel: An Interview With Nich Weinheimer
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The Future Of (Retail) Media Is Full-Funnel, Programmatic, And Omnichannel: An Interview With Nich Weinheimer
Part 3: Retail Media Standardization–How Connected Data Drives Better Results
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Part 3: Retail Media Standardization–How Connected Data Drives Better Results
Part 5: Retail Media Standardization–What We Need From Retailers
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Part 5: Retail Media Standardization–What We Need From Retailers
Monthly Industry Snapshot – December 2023
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Monthly Industry Snapshot – December 2023
Monthly Paid Media Spend Snapshot – December 2023
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Monthly Paid Media Spend Snapshot – December 2023
Part 4: Retail Media Standardization–Forget Standardization. Give Advertisers Control
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Part 4: Retail Media Standardization–Forget Standardization. Give Advertisers Control
Retail Media Incrementality: How to Navigate the Complexities and Win
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Retail Media Incrementality: How to Navigate the Complexities and Win
Monthly Industry Snapshot – November 2023
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Monthly Industry Snapshot – November 2023
AI Placement Modifiers: Maximize performance efficiency for your Amazon Sponsored Products
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AI Placement Modifiers: Maximize performance efficiency for your Amazon Sponsored Products
The Surprising Turnaround of Google's Broad Match: 4 Reasons Why You Should Give It a Second Chance
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The Surprising Turnaround of Google's Broad Match: 4 Reasons Why You Should Give It a Second Chance
Black Friday Wins the Cyber 5 Weekend for Retail Media Ad Spending
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Black Friday Wins the Cyber 5 Weekend for Retail Media Ad Spending
Taking stock of Black Friday ad performance
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Taking stock of Black Friday ad performance
Spending and Pricing Trends Across Paid Search, Social Advertising, and Retail Media
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Spending and Pricing Trends Across Paid Search, Social Advertising, and Retail Media
How To Use AI in Today's Digital Marketing World
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How To Use AI in Today's Digital Marketing World
Enhancing Amazon Ads Efficiency: OMD Elevates Philips' ROAS by 8% through Skai's Budget and Dayparting Capabilities
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Enhancing Amazon Ads Efficiency: OMD Elevates Philips' ROAS by 8% through Skai's Budget and Dayparting Capabilities
Monthly Industry Snapshot – October 2023
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Monthly Industry Snapshot – October 2023
The Skai 5: Five Questions with Skai's Casey Gordon on Solving Marketing Creative Challenges
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The Skai 5: Five Questions with Skai's Casey Gordon on Solving Marketing Creative Challenges
Trending Products: Shift budget according to product demand with key insights
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Trending Products: Shift budget according to product demand with key insights
The Skai 5: Five Questions with Crissi Cupak
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The Skai 5: Five Questions with Crissi Cupak
Using AI and Machine Learning to Help Protect Your Brand and Sculpt Traffic
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Using AI and Machine Learning to Help Protect Your Brand and Sculpt Traffic
Creative Center: Cross-Channel Campaign Asset Consolidation
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Creative Center: Cross-Channel Campaign Asset Consolidation