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Skai

Skai

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April 2022 Retail Media Roundtable: Why Is Measurement Still a Challenge?
Article
April 2022 Retail Media Roundtable: Why Is Measurement Still a Challenge?
The Skai 5: Five Things to Know About Google's Android Privacy Change Announcement
Article
The Skai 5: Five Things to Know About Google's Android Privacy Change Announcement
2021 Publisher Holiday Trends: Target
Article
2021 Publisher Holiday Trends: Target
Final Prep for Prime Day 2022: Part 1 - Overview
Article
Final Prep for Prime Day 2022: Part 1 - Overview
The Skai 5: Five Key Capabilities of Ecommerce Advertising Software
Article
The Skai 5: Five Key Capabilities of Ecommerce Advertising Software
10 Tips and Tricks from Skai's Apple Search Ads Masterclass
Article
10 Tips and Tricks from Skai's Apple Search Ads Masterclass
Walmart PPC: How to Get Started
Article
Walmart PPC: How to Get Started
Cyber Monday 2020 Ad Spending Impacted By Early Shopping
Article
Cyber Monday 2020 Ad Spending Impacted By Early Shopping
Skai Weekly COVID-19 Vertical Snapshot: Week ending 7/4/20
Article
Skai Weekly COVID-19 Vertical Snapshot: Week ending 7/4/20
The Next Wave of AI Data Analytics Will Revolutionize Marketing
Article
The Next Wave of AI Data Analytics Will Revolutionize Marketing
Skai Signal Enhancement Strengthens Microsoft Automated Bidding with Client-Side Data
Article
Skai Signal Enhancement Strengthens Microsoft Automated Bidding with Client-Side Data
Is Misinformation Ruining Your Brand's Reputation?
Article
Is Misinformation Ruining Your Brand's Reputation?
Retail Media Advertising's Frequently Asked Questions
Article
Retail Media Advertising's Frequently Asked Questions
5 Ecommerce Advertising Tips to Accelerate Your Online Sales
Article
5 Ecommerce Advertising Tips to Accelerate Your Online Sales
Leading CPG Brand Doubles Revenue on Amazon Prime Day with Wavemaker & Skai Ecommerce
Article
Leading CPG Brand Doubles Revenue on Amazon Prime Day with Wavemaker & Skai Ecommerce
Phiture slashes Once Upon's cost per install by 32% with Skai's App Marketing solution and Bid Optimization feature
Article
Phiture slashes Once Upon's cost per install by 32% with Skai's App Marketing solution and Bid Optimization feature
Today's 10 Most Important App Marketing Metrics 
Article
Today's 10 Most Important App Marketing Metrics 
Skai's First of It's Kind Social-to-Retailer Ad Innovation: Dynamic Commerce Ads (DCA)
Article
Skai's First of It's Kind Social-to-Retailer Ad Innovation: Dynamic Commerce Ads (DCA)
Skai Offers Advertisers Expanded Reach on Amazon with Advanced DSP Campaign Management and Optimization
Article
Skai Offers Advertisers Expanded Reach on Amazon with Advanced DSP Campaign Management and Optimization
Inside Amazon DSP: The 9 Types of Amazon DSP Audience Targeting
Article
Inside Amazon DSP: The 9 Types of Amazon DSP Audience Targeting
Natural Intelligence Improves Time Savings and ROAS with Skai's Bid Multipliers
Article
Natural Intelligence Improves Time Savings and ROAS with Skai's Bid Multipliers
Skai's Secure Data Architecture: Our Guiding Principle to Keep Your Data Secure Even While You Use It More
Article
Skai's Secure Data Architecture: Our Guiding Principle to Keep Your Data Secure Even While You Use It More
Diageo Partners With iProspect, uses Skai's Budget Navigator To Boost Orders By 62%
Article
Diageo Partners With iProspect, uses Skai's Budget Navigator To Boost Orders By 62%
Skai Experiments Allow Quick, Data-Driven Decisions in Unpredictable Times
Article
Skai Experiments Allow Quick, Data-Driven Decisions in Unpredictable Times
Monthly Paid Media Spend Snapshot – April 2022
Article
Monthly Paid Media Spend Snapshot – April 2022
10 Reasons to Be Excited About Skai Commerce's Massive Expansion of Seven More Retailers
Article
10 Reasons to Be Excited About Skai Commerce's Massive Expansion of Seven More Retailers
The Skai 5: Five Questions with Jess Vadino on the Retail Customer Experience (CX)
Article
The Skai 5: Five Questions with Jess Vadino on the Retail Customer Experience (CX)
ShopAble Recap 2022: Bringing Together the Brightest Minds in Commerce Marketing
Article
ShopAble Recap 2022: Bringing Together the Brightest Minds in Commerce Marketing
Yellow New Zealand Uses Skai Local to Drive Better Performance and Improve Budget Management and
Article
Yellow New Zealand Uses Skai Local to Drive Better Performance and Improve Budget Management and
Channel Benchmarks from Skai's Q1 2022 Quarterly Trends Report
Article
Channel Benchmarks from Skai's Q1 2022 Quarterly Trends Report
Four Benefits for Advertisers Using Amazon DSP
Article
Four Benefits for Advertisers Using Amazon DSP
A Guide to Skai's Dynamic Commerce Ads: The Who, What, How, and Why of DCAs
Article
A Guide to Skai's Dynamic Commerce Ads: The Who, What, How, and Why of DCAs
May 2022 Retail Media Roundtable: Which Team Should Manage Amazon DSP?
Article
May 2022 Retail Media Roundtable: Which Team Should Manage Amazon DSP?
Skai Achieves Amazon Ads Advanced Partner Status 
Article
Skai Achieves Amazon Ads Advanced Partner Status 
Mother's Day 2022 Retail Insights from Walmart Connect
Article
Mother's Day 2022 Retail Insights from Walmart Connect
Skai's Amazon Attribution Integration Closes the Loop between Search & Amazon Sales
Article
Skai's Amazon Attribution Integration Closes the Loop between Search & Amazon Sales
Tips for Amazon Product Targeting
Article
Tips for Amazon Product Targeting
Skai Ecommerce Now Supports Amazon Advertising in Brazil
Article
Skai Ecommerce Now Supports Amazon Advertising in Brazil
Skai's Holiday Marketing Resource Center Offers Insights for Q4
Article
Skai's Holiday Marketing Resource Center Offers Insights for Q4
Amazon Ad Metrics: What is ACoS and Tips to Make It Better
Article
Amazon Ad Metrics: What is ACoS and Tips to Make It Better
The Skai 5: Five Powerful Features of Commerce Advertising
Article
The Skai 5: Five Powerful Features of Commerce Advertising
Surface Consumer Trends & Insights with Augmented Analytics
Article
Surface Consumer Trends & Insights with Augmented Analytics
Marketing Metrics: Amazon Advertising is More Powerful Than Anyone Could Have Imagined
Article
Marketing Metrics: Amazon Advertising is More Powerful Than Anyone Could Have Imagined
The Skai 5: Five Keys to a Successful Test and Learn Marketing Strategy
Article
The Skai 5: Five Keys to a Successful Test and Learn Marketing Strategy
The Impact of Advanced Data Analytics in the Food and Beverage Industry
Article
The Impact of Advanced Data Analytics in the Food and Beverage Industry
Beyond Just Ad Revenue: The Value of Commerce Advertising for Retailers
Article
Beyond Just Ad Revenue: The Value of Commerce Advertising for Retailers
The Skai 5: Five Questions with Criteo Retail Media's Sherry Smith
Article
The Skai 5: Five Questions with Criteo Retail Media's Sherry Smith
Trend Alert: Back-to-School with Advanced Analytics
Article
Trend Alert: Back-to-School with Advanced Analytics
Discovering Cross-Category Attribute Trends with Advanced Analytics in Food & Beverage
Article
Discovering Cross-Category Attribute Trends with Advanced Analytics in Food & Beverage
The Skai 5: Five Questions on COVID-19 Insights with Skai's Senior Director of Marketing Research Chris Costello
Article
The Skai 5: Five Questions on COVID-19 Insights with Skai's Senior Director of Marketing Research Chris Costello
Amazon Attribution is the Key to Using Search & Social to Supercharge Amazon Sales
Article
Amazon Attribution is the Key to Using Search & Social to Supercharge Amazon Sales
The Skai 5: Five Questions with Seer Interactive Founder Wil Reynolds
Article
The Skai 5: Five Questions with Seer Interactive Founder Wil Reynolds
How to Overcome the Challenges of External Data Analysis
Article
How to Overcome the Challenges of External Data Analysis
Skai 5: Five Agency Planning Tips to Ensure Your Client Has Its Biggest Holiday Season Yet
Article
Skai 5: Five Agency Planning Tips to Ensure Your Client Has Its Biggest Holiday Season Yet
Skai Supports Instacart Ads With Data-Driven Insights To Optimize The Endless Aisle
Article
Skai Supports Instacart Ads With Data-Driven Insights To Optimize The Endless Aisle
Skai Apps Supports Expansion of Apple Search Ads Into 46 New Countries
Article
Skai Apps Supports Expansion of Apple Search Ads Into 46 New Countries
Petcare Giant Achieves 10x Faster Time to Insight and 90% Lower Market Research Costs with Advanced Analytics
Article
Petcare Giant Achieves 10x Faster Time to Insight and 90% Lower Market Research Costs with Advanced Analytics
2019 Holiday Planning - 5 Marketing Tips to Go Strong This Season
Article
2019 Holiday Planning - 5 Marketing Tips to Go Strong This Season
Driving Amazon Traffic with Search and Social is Key to Your Retail Strategy
Article
Driving Amazon Traffic with Search and Social is Key to Your Retail Strategy
How to Leverage Advanced External Data Analytics to Drive Business Growth
Article
How to Leverage Advanced External Data Analytics to Drive Business Growth
Onboarding a New Technology Partner During a Crisis?
Article
Onboarding a New Technology Partner During a Crisis?
How to Get the Best ROI from Amazon Ads
Article
How to Get the Best ROI from Amazon Ads
How Big Data Analytics Turns External Data Into Actionable Insights
Article
How Big Data Analytics Turns External Data Into Actionable Insights
How Nomad Foods Used Advanced Analytics to Triple Product Success Outcomes and Drive Sustainable Growth
Article
How Nomad Foods Used Advanced Analytics to Triple Product Success Outcomes and Drive Sustainable Growth
Analyze and monitor Twitter, Snapchat, Facebook & Pinterest advertising performance in one place
Article
Analyze and monitor Twitter, Snapchat, Facebook & Pinterest advertising performance in one place
How Skai Takes the Growing Pains Out of the Client Onboarding Process
Article
How Skai Takes the Growing Pains Out of the Client Onboarding Process
6 Ways Skai Enables Social Advertisers to Master Audience Targeting in the Privacy Era
Article
6 Ways Skai Enables Social Advertisers to Master Audience Targeting in the Privacy Era
Analytics in the Enterprise Part 2: Consumer & Market Insights
Article
Analytics in the Enterprise Part 2: Consumer & Market Insights
Can "Test & Learn" Guide Marketers Through a Crisis? It's the Only Thing That Will.
Article
Can "Test & Learn" Guide Marketers Through a Crisis? It's the Only Thing That Will.
March 2022 Retail Media Roundtable: How to Allocate Budgets Across Retailers
Article
March 2022 Retail Media Roundtable: How to Allocate Budgets Across Retailers
In the News: Surface Game Changing Audience Insights with Facebook
Article
In the News: Surface Game Changing Audience Insights with Facebook
The Skai 5: Five Things Advertising Agencies Should Know About Instacart 
Article
The Skai 5: Five Things Advertising Agencies Should Know About Instacart 
What's Hot? What's Not? What's Next? Insights for Chocolate Brands by Skai (For Halloween and Beyond)
Article
What's Hot? What's Not? What's Next? Insights for Chocolate Brands by Skai (For Halloween and Beyond)
Using Advanced Analytics to Win the Hearts & Minds of Consumers This Valentine's Day
Article
Using Advanced Analytics to Win the Hearts & Minds of Consumers This Valentine's Day
App Marketing: The Three Phases that Big Brands Must Master
Article
App Marketing: The Three Phases that Big Brands Must Master
Social Ad Budget: How to Make the Case for More - Agency Roundtable
Article
Social Ad Budget: How to Make the Case for More - Agency Roundtable
Big Data Marketing is the New Normal
Article
Big Data Marketing is the New Normal
Digital Advertising Growth Shows Strength Across the Board in Q2 2019
Article
Digital Advertising Growth Shows Strength Across the Board in Q2 2019
Is Your Social Ad Platform Helping You to See (Insights) Clearly in 2020?
Article
Is Your Social Ad Platform Helping You to See (Insights) Clearly in 2020?
The Skai 5: Five Amazon Advertising Skills Your Retail Marketing Team Needs
Article
The Skai 5: Five Amazon Advertising Skills Your Retail Marketing Team Needs
Amazon Ads Data Lays Down a Marker for Retail Media Advertising
Article
Amazon Ads Data Lays Down a Marker for Retail Media Advertising
Instagram Gets Direct
Article
Instagram Gets Direct
How Do You Know When You've Uncovered a Transformative Insight?
Article
How Do You Know When You've Uncovered a Transformative Insight?
How Does the Trajectory of the Pandemic Impact FMCG Trends in 2021?
Article
How Does the Trajectory of the Pandemic Impact FMCG Trends in 2021?
With iOS Dominating the Japanese Smartphone Market, Apple Search Ads are a Leading Choice for App Marketers
Article
With iOS Dominating the Japanese Smartphone Market, Apple Search Ads are a Leading Choice for App Marketers
3 Mobile App Marketing Insights That Can Help Make Your App a Success
Article
3 Mobile App Marketing Insights That Can Help Make Your App a Success
In Predictive Analytics, Actionability Is Just as Important as Accuracy
Article
In Predictive Analytics, Actionability Is Just as Important as Accuracy
Key Takeaways from the Q2 2020 Skai Quarterly Trends Report
Article
Key Takeaways from the Q2 2020 Skai Quarterly Trends Report
Monthly Paid Media Spend Snapshot – April 2021
Article
Monthly Paid Media Spend Snapshot – April 2021
3 Food and Beverage Industry Trends to Watch in 2020
Article
3 Food and Beverage Industry Trends to Watch in 2020
Ad Experiments allows marketers to test aspects of their digital campaigns and use data analytics to understand customer needs and behaviors
Article
Ad Experiments allows marketers to test aspects of their digital campaigns and use data analytics to understand customer needs and behaviors
3 Steps to Ingesting External Data into Your Business Intelligence Environment
Article
3 Steps to Ingesting External Data into Your Business Intelligence Environment
Agency Round Table: The Cross-Channel Impact of Social Advertising
Article
Agency Round Table: The Cross-Channel Impact of Social Advertising
Black Friday Advertising 2021 Recap: Retail Media Spending Up 2.7X
Article
Black Friday Advertising 2021 Recap: Retail Media Spending Up 2.7X
Sustainability is Good Business: An Earth Day 2022 Message from Skai's Founders 
Article
Sustainability is Good Business: An Earth Day 2022 Message from Skai's Founders 
Informa and Skai: Fueling a Smarter Ecosystem Together
Article
Informa and Skai: Fueling a Smarter Ecosystem Together
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