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Maximizing Facebook's Ad Campaign Budget Optimization
Article
Maximizing Facebook's Ad Campaign Budget Optimization
Rethinking Retail Media Best Practices as the Channel Evolves
Article
Rethinking Retail Media Best Practices as the Channel Evolves
Recognizing the Power of AI in Analytics - Interview with Yoram Landau
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Recognizing the Power of AI in Analytics - Interview with Yoram Landau
How Augmented Analytics Tools Are Transforming the Way Brands Use Data
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How Augmented Analytics Tools Are Transforming the Way Brands Use Data
Marketing Metrics: Amazon Advertising Stats You Can't Ignore
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Marketing Metrics: Amazon Advertising Stats You Can't Ignore
Manage Pinterest Advertising Through Skai
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Manage Pinterest Advertising Through Skai
Apple Search Ads: Understanding Limit Ad Tracking
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Apple Search Ads: Understanding Limit Ad Tracking
How Does Skai Use Amazon DSP and Amazon Attribution to Contribute to Client Success?
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How Does Skai Use Amazon DSP and Amazon Attribution to Contribute to Client Success?
Competing on Analytics: Turning Over Unanswered Questions
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Competing on Analytics: Turning Over Unanswered Questions
The Skai 5: Five Questions with Skai's Sean Marder on Amazon Sponsored Brands
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The Skai 5: Five Questions with Skai's Sean Marder on Amazon Sponsored Brands
The Cyber 5 Amazon Advertising Playbook for Success
Article
The Cyber 5 Amazon Advertising Playbook for Success
The Post-Attribution Era Has Begun: How to Transition Your Org to Cookieless Marketing Measurement
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The Post-Attribution Era Has Begun: How to Transition Your Org to Cookieless Marketing Measurement
The Skai 5: Five Reasons Why Marketers Might Push Back on Replacing MTA
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The Skai 5: Five Reasons Why Marketers Might Push Back on Replacing MTA
How to Use Customer Behavior Data to Improve Your Marketing Strategy
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How to Use Customer Behavior Data to Improve Your Marketing Strategy
4 Ways CPG Marketers Can Get the Data They Need
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4 Ways CPG Marketers Can Get the Data They Need
Monthly Paid Media Spend Snapshot – February 2022
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Monthly Paid Media Spend Snapshot – February 2022
Data Democratization Has Arrived with Ask MI
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Data Democratization Has Arrived with Ask MI
The Skai 5: Five Questions with CitrusAd's Sean Cheyney on the State of Retail Media
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The Skai 5: Five Questions with CitrusAd's Sean Cheyney on the State of Retail Media
Mobile Game Marketing: Areas to Consider
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Mobile Game Marketing: Areas to Consider
The Potential of AI-Powered Insights for the Ingredients Industry
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The Potential of AI-Powered Insights for the Ingredients Industry
A Dozen Examples of Incrementality Tests to Better Understand this Marketing Measurement Approach
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A Dozen Examples of Incrementality Tests to Better Understand this Marketing Measurement Approach
It's Never Too Early to Think Ahead About Your Prime Day Advertising Strategy
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It's Never Too Early to Think Ahead About Your Prime Day Advertising Strategy
Walmart Connect Simplifies for Advertisers By Combining Online and Pickup & Delivery Campaigns
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Walmart Connect Simplifies for Advertisers By Combining Online and Pickup & Delivery Campaigns
Key Takeaways from the CRC's "Navigating the Retail Media Bang" Webinar
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Key Takeaways from the CRC's "Navigating the Retail Media Bang" Webinar
Choosing External Data Sources: 4 Characteristics to Look For
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Choosing External Data Sources: 4 Characteristics to Look For
The Skai 5: Five Questions with Moran Samuel on Overcoming Adversity
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The Skai 5: Five Questions with Moran Samuel on Overcoming Adversity
Extracting Market Intelligence from Ecommerce Websites: It's a Jungle Out There
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Extracting Market Intelligence from Ecommerce Websites: It's a Jungle Out There
Life Without Multi-Touch Attribution: How Your Marketing Measurement Program Will Change Under Incrementality
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Life Without Multi-Touch Attribution: How Your Marketing Measurement Program Will Change Under Incrementality
Gopuff Ads Reach Consumers Looking for Convenience
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Gopuff Ads Reach Consumers Looking for Convenience
10 Expert Answers to Marketer Questions from the 'Get Primed for Prime Day' Skai Webinar
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10 Expert Answers to Marketer Questions from the 'Get Primed for Prime Day' Skai Webinar
Monthly Paid Media Spend Snapshot – January 2022
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Monthly Paid Media Spend Snapshot – January 2022
A Day in the Life of a Measurement Marketer Using Incrementality Testing (vs. Multi-Touch Attribution), Part 2
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A Day in the Life of a Measurement Marketer Using Incrementality Testing (vs. Multi-Touch Attribution), Part 2
[Watch the Webinar] Winning on Amazon
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[Watch the Webinar] Winning on Amazon
Looking Ahead with Skai: Paid Social Trends for 2022
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Looking Ahead with Skai: Paid Social Trends for 2022
What is Modern Market Intelligence?
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What is Modern Market Intelligence?
Should You Use Amazon Dayparting Strategies for Advertising?
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Should You Use Amazon Dayparting Strategies for Advertising?
The Skai 5: Five Questions with M&C Saatchi Performance on Why 'Action Planning' is Key to Today's Marketing
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The Skai 5: Five Questions with M&C Saatchi Performance on Why 'Action Planning' is Key to Today's Marketing
The Next Consumer Trend is Hiding in Plain Sight. Here's How to Find It
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The Next Consumer Trend is Hiding in Plain Sight. Here's How to Find It
Marketing Measurement Cannot Be Reliant on Individual Customer Journeys: Incrementality is the Fix
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Marketing Measurement Cannot Be Reliant on Individual Customer Journeys: Incrementality is the Fix
Why Amazon PPC Automation is Critical to Success
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Why Amazon PPC Automation is Critical to Success
The Skai 5: Five Best App Marketing Strategies You Need to Implement Today
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The Skai 5: Five Best App Marketing Strategies You Need to Implement Today
Paid Search Bid Strategy A/B Testing Done The Right Way
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Paid Search Bid Strategy A/B Testing Done The Right Way
The Single, Most Important Difference Between Incrementality and Multi-Touch Attribution (MTA) 
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The Single, Most Important Difference Between Incrementality and Multi-Touch Attribution (MTA) 
Cyber 5 2021: Black Friday Eclipses Cyber Monday for the First Time
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Cyber 5 2021: Black Friday Eclipses Cyber Monday for the First Time
Looking Ahead with Skai: App Marketing Trends for 2022
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Looking Ahead with Skai: App Marketing Trends for 2022
Putting Incrementality Measurement Into Action: How to Figure Out What to Test
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Putting Incrementality Measurement Into Action: How to Figure Out What to Test
A Day in the Life of a Measurement Marketer Using Incrementality Testing (vs. Multi-Touch Attribution), Part 1
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A Day in the Life of a Measurement Marketer Using Incrementality Testing (vs. Multi-Touch Attribution), Part 1
Amazon Brand Aggregators Are Betting $13 Billion That They Can Sell on Amazon Better Than You
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Amazon Brand Aggregators Are Betting $13 Billion That They Can Sell on Amazon Better Than You
4 Questions to Ask Yourself When Changes in Consumer Data Tracking Occur:
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4 Questions to Ask Yourself When Changes in Consumer Data Tracking Occur:
Digital Retail Marketing As We Near the End of COVID-19
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Digital Retail Marketing As We Near the End of COVID-19
What's Going to Happen with Multi-Touch Attribution in a Cookieless World?
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What's Going to Happen with Multi-Touch Attribution in a Cookieless World?
Market Intelligence vs. Market Research: What's the difference?
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Market Intelligence vs. Market Research: What's the difference?
Looking Ahead with Skai: Retail Media Trends for 2022
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Looking Ahead with Skai: Retail Media Trends for 2022
The 10 Key Market Intelligence Data Types Brands Should Focus On Right Now
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The 10 Key Market Intelligence Data Types Brands Should Focus On Right Now
The 4 Ingredients of a Best-in-Class Incrementality Measurement Practice
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The 4 Ingredients of a Best-in-Class Incrementality Measurement Practice
What's Your Marketing Measurement Plan Against These 4 Data Deprecation Trends?
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What's Your Marketing Measurement Plan Against These 4 Data Deprecation Trends?
What's Hot? What's Not? What's Next? Insights for Frozen Foods Brands by Skai
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What's Hot? What's Not? What's Next? Insights for Frozen Foods Brands by Skai
What's Hot? What's Not? What's Next? Insights for Skincare Brands by Skai
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What's Hot? What's Not? What's Next? Insights for Skincare Brands by Skai
Monthly Paid Media Spend Snapshot – December 2021
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Monthly Paid Media Spend Snapshot – December 2021
The Skai 5: Five Questions With Skai's Guy Cohen, Chief Product Officer, Market Intelligence 
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The Skai 5: Five Questions With Skai's Guy Cohen, Chief Product Officer, Market Intelligence 
How to Make Your Amazon Sponsored Products Ads Successful
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How to Make Your Amazon Sponsored Products Ads Successful
What's Hot? What's Not? What's Next? Insights for Women's Fashion Brands by Skai™
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What's Hot? What's Not? What's Next? Insights for Women's Fashion Brands by Skai™
Bid Optimization 101: Set Bids Based on Results, Not Clicks
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Bid Optimization 101: Set Bids Based on Results, Not Clicks
Consumer Insights in Action: How Consumer Trends Predict the Next Big Product
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Consumer Insights in Action: How Consumer Trends Predict the Next Big Product
How Effective Taxonomies Transform Big Data Into Actionable Insights
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How Effective Taxonomies Transform Big Data Into Actionable Insights
MeetSocial Group Boosts Efficiency of Google App Campaigns and Facebook Ads with Skai
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MeetSocial Group Boosts Efficiency of Google App Campaigns and Facebook Ads with Skai
What's Hot? What's Not? What's Next? Insights for Coffee Brands by Skai™
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What's Hot? What's Not? What's Next? Insights for Coffee Brands by Skai™
Apple Search Ads: The Skai 5's Five Things to Know
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Apple Search Ads: The Skai 5's Five Things to Know
Marketing Statistics: Consumers Are 70% Likely to Convert With Retargeting
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Marketing Statistics: Consumers Are 70% Likely to Convert With Retargeting
The CPG Data Gap: 4 Critical Areas of Need for Marketers
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The CPG Data Gap: 4 Critical Areas of Need for Marketers
Manage Audiences Across Publishers with Skai's Audience Manager
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Manage Audiences Across Publishers with Skai's Audience Manager
Maximize Social Ad Spend While Saving Time With Skai's Audience Bid Multipliers 
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Maximize Social Ad Spend While Saving Time With Skai's Audience Bid Multipliers 
What's Hot? What's Not? What's Next? Insights for Women's Shoe Brands by Skai
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What's Hot? What's Not? What's Next? Insights for Women's Shoe Brands by Skai
The Skai 5: Five of the Best Social Media Campaigns of 2021 (So Far)
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The Skai 5: Five of the Best Social Media Campaigns of 2021 (So Far)
If You Knew How Prime Day 2021 Would Turn Out, How Would You Change Your Plan?
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If You Knew How Prime Day 2021 Would Turn Out, How Would You Change Your Plan?
What is a Retail Media Network and How it Can Help Your Brand?
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What is a Retail Media Network and How it Can Help Your Brand?
The CPG Data Gap: 3 Types of Data Marketers Need for Retail-intelligent Advertising
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The CPG Data Gap: 3 Types of Data Marketers Need for Retail-intelligent Advertising
Pinterest International Ads Are Now Supported in 29 Countries
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Pinterest International Ads Are Now Supported in 29 Countries
Monthly Paid Media Spend Snapshot – November 2021
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Monthly Paid Media Spend Snapshot – November 2021
How to Scale with Lookalike Audiences For Facebook Ads & More
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How to Scale with Lookalike Audiences For Facebook Ads & More
Skai Integrates with Amazon Attribution to Help Brands Scale Closed-Loop Cross-Channel Measurement and Optimization
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Skai Integrates with Amazon Attribution to Help Brands Scale Closed-Loop Cross-Channel Measurement and Optimization
Marketing Experiments: Leading the Way to Transformative Marketing
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Marketing Experiments: Leading the Way to Transformative Marketing
Wren Kitchens Leverages TV Signals for Amplified Social Success
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Wren Kitchens Leverages TV Signals for Amplified Social Success
The latest addition to a strong go-to-market strategy: Key Opinion Leader content
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The latest addition to a strong go-to-market strategy: Key Opinion Leader content
What's Hot? What's Not? What's Next? Insights for Pet Food Brands by Skai
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What's Hot? What's Not? What's Next? Insights for Pet Food Brands by Skai
Automated Marketing Tools for Dayparting: 3 Options to Consider
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Automated Marketing Tools for Dayparting: 3 Options to Consider
Marketing Measurement BEFORE the Campaign? Yes, You Must Do This
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Marketing Measurement BEFORE the Campaign? Yes, You Must Do This
Why Ecommerce Channel Advertising (ECA) Should Be Part of Your Marketing Strategy
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Why Ecommerce Channel Advertising (ECA) Should Be Part of Your Marketing Strategy
What's Hot? What's Not? What's Next? Insights for Baby Care Brands by Skai™
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What's Hot? What's Not? What's Next? Insights for Baby Care Brands by Skai™
What's Hot? What's Not? What's Next? Insights for Wearables Brands by Skai
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What's Hot? What's Not? What's Next? Insights for Wearables Brands by Skai
Data-Driven Marketing: The Secret is a Test-and-Learn Culture
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Data-Driven Marketing: The Secret is a Test-and-Learn Culture
What's Hot? What's Not? What's Next? Insights for Snack Brands by Skai
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What's Hot? What's Not? What's Next? Insights for Snack Brands by Skai
The Skai Black Friday Amazon Ads Checklist
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The Skai Black Friday Amazon Ads Checklist
5 Ways the Evolution of Retail Has Changed the Game Forever
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5 Ways the Evolution of Retail Has Changed the Game Forever
[WATCH] Five D2C Challenges Brands Should Consider Before Going Direct-to-Consumer
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[WATCH] Five D2C Challenges Brands Should Consider Before Going Direct-to-Consumer
Master Full-Funnel Social Advertising
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Master Full-Funnel Social Advertising