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Skai

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A Brave New Retail World: New Options for Brands to Drive Traffic to Amazon
Article
A Brave New Retail World: New Options for Brands to Drive Traffic to Amazon
Monthly Paid Media Spend Snapshot – November 2020
Article
Monthly Paid Media Spend Snapshot – November 2020
The Skai 5: Five Ecommerce Channel Advertising (ECA) Predictions for 2021
Article
The Skai 5: Five Ecommerce Channel Advertising (ECA) Predictions for 2021
An iOS14 Measurement Solution Should Include Incrementality
Article
An iOS14 Measurement Solution Should Include Incrementality
Skai Named a Leading Marketing Technology Vendor for 7 Straight Years
Article
Skai Named a Leading Marketing Technology Vendor for 7 Straight Years
"If I Knew Then..." Six Things Google's Kirk Perry Would Have Done Differently
Article
"If I Knew Then..." Six Things Google's Kirk Perry Would Have Done Differently
Amazon Attribution is a Marketer's Gift This Holiday Season
Article
Amazon Attribution is a Marketer's Gift This Holiday Season
Black Friday 2020: Online Ad Spending Up 2-3X Offsets the In-Store Drop
Article
Black Friday 2020: Online Ad Spending Up 2-3X Offsets the In-Store Drop
Monthly Paid Media Spend Snapshot - August 2020
Article
Monthly Paid Media Spend Snapshot - August 2020
5 Things to Know When Marketing to Baby Boomers
Article
5 Things to Know When Marketing to Baby Boomers
2020 Didn't Stop Prime Day: Amazon Advertisers Spend Big on Prime Day and Win with 5X Revenue and 2X Order Size %
Article
2020 Didn't Stop Prime Day: Amazon Advertisers Spend Big on Prime Day and Win with 5X Revenue and 2X Order Size %
With a New Skai Integration, Microsoft Audience Ads Are Just One-Click Away for Search Marketers 
Article
With a New Skai Integration, Microsoft Audience Ads Are Just One-Click Away for Search Marketers 
With Skai Apps, Efficiently Manage Creative Sets for Apple Search Ads 
Article
With Skai Apps, Efficiently Manage Creative Sets for Apple Search Ads 
Cookieless Measurement is Needed for a Cookieless Marketing World
Article
Cookieless Measurement is Needed for a Cookieless Marketing World
Five Questions with DataWeave Co-Founder & CEO, Karthik Bettadapura
Article
Five Questions with DataWeave Co-Founder & CEO, Karthik Bettadapura
Insights Are a Marketer's Competitive Edge: Leverage the Amazon Advertising Share of Voice Analytics
Article
Insights Are a Marketer's Competitive Edge: Leverage the Amazon Advertising Share of Voice Analytics
Gen Z Marketing Metrics: Gen Z Spending Power Tops $143 Billion Annually
Article
Gen Z Marketing Metrics: Gen Z Spending Power Tops $143 Billion Annually
Facebook, Amazon, and the Rise of Direct-to-Consumer (D2C)
Article
Facebook, Amazon, and the Rise of Direct-to-Consumer (D2C)
The Skai 5: Five Ways Skai Can Help Facebook Advertisers with Their Simplified Account Structures
Article
The Skai 5: Five Ways Skai Can Help Facebook Advertisers with Their Simplified Account Structures
Advertisers Hold Back Spending on #blackouttuesday
Article
Advertisers Hold Back Spending on #blackouttuesday
Skai Weekly COVID-19 Vertical Snapshot: Week ending 5/30/20
Article
Skai Weekly COVID-19 Vertical Snapshot: Week ending 5/30/20
Skai Weekly COVID-19 Vertical Snapshot: Week ending 6/6/20
Article
Skai Weekly COVID-19 Vertical Snapshot: Week ending 6/6/20
Skai Weekly COVID-19 Vertical Snapshot: Week ending 6/13/20
Article
Skai Weekly COVID-19 Vertical Snapshot: Week ending 6/13/20
The Road to a Test-and-Learn Organization Part 1: Learn from the Netflix Testing Process
Article
The Road to a Test-and-Learn Organization Part 1: Learn from the Netflix Testing Process
Marketing Metrics: The Generation Gap and Evolution of Consumer Shopping Behavior
Article
Marketing Metrics: The Generation Gap and Evolution of Consumer Shopping Behavior
Marketing In a Crisis: App Advertising
Article
Marketing In a Crisis: App Advertising
Skai Social's New Insights Panel Helps You Start Your Day Off Right
Article
Skai Social's New Insights Panel Helps You Start Your Day Off Right
CPG Marketers: The Missing Link in Your Facebook to Amazon Connection
Article
CPG Marketers: The Missing Link in Your Facebook to Amazon Connection
3 Ways Social Advertisers Are Rethinking Their Creative Strategy In the Light Of Covid
Article
3 Ways Social Advertisers Are Rethinking Their Creative Strategy In the Light Of Covid
The Snap Audience Network: Everything Advertisers Need to Know
Article
The Snap Audience Network: Everything Advertisers Need to Know
Marketing in a Crisis: Social Advertising
Article
Marketing in a Crisis: Social Advertising
A New Day: Welcome to Impact Navigator
Article
A New Day: Welcome to Impact Navigator
Marketing In a Crisis: Local Advertising
Article
Marketing In a Crisis: Local Advertising
Time to Insight Matters in Marketing Measurement
Article
Time to Insight Matters in Marketing Measurement
Apple ITP 2.2 (Intelligent Tracking Prevention): What Marketers Need to Know
Article
Apple ITP 2.2 (Intelligent Tracking Prevention): What Marketers Need to Know
Skai's Q&A with Walmart's Dionne Resnik to Discuss Its New Advertising Partners Program
Article
Skai's Q&A with Walmart's Dionne Resnik to Discuss Its New Advertising Partners Program
Why Organic Content (Still) Matters to Paid Advertising
Article
Why Organic Content (Still) Matters to Paid Advertising
How Automation and AI Are Forever Changing the Way You Will Advertise
Article
How Automation and AI Are Forever Changing the Way You Will Advertise
CMOs: Three Reasons Why 2020 Must Be the Year You Double Down on Your Retail Omnichannel Marketing Strategy
Article
CMOs: Three Reasons Why 2020 Must Be the Year You Double Down on Your Retail Omnichannel Marketing Strategy
Marketer Perspective: Advertising in a Regulated World
Article
Marketer Perspective: Advertising in a Regulated World
Marketer Perspective: Skai's Jason Pratt on How to Evaluate Advertising Partnerships
Article
Marketer Perspective: Skai's Jason Pratt on How to Evaluate Advertising Partnerships
Global Certification Month at Skai!
Article
Global Certification Month at Skai!
What are the Most Important Marketing Skills to Have?
Article
What are the Most Important Marketing Skills to Have?
Four Things About Direct-to-Consumer Brands That You Must Know
Article
Four Things About Direct-to-Consumer Brands That You Must Know
We won Microsoft's Technology Partner of the Year Award again...and here's what it means for you.
Article
We won Microsoft's Technology Partner of the Year Award again...and here's what it means for you.
People ROI: A Marketer's Perspective on Investing in Technology
Article
People ROI: A Marketer's Perspective on Investing in Technology
Expand Your Social Circle: Enhanced Audience Targeting Capabilities Now Available on Skai Social with Third-Party Data from Epsilon
Article
Expand Your Social Circle: Enhanced Audience Targeting Capabilities Now Available on Skai Social with Third-Party Data from Epsilon
In the News: Amazon Offers $10 to Track Your Data-What Do You Think?
Article
In the News: Amazon Offers $10 to Track Your Data-What Do You Think?
Skai Local Now Does for Social What it Already Did for Search
Article
Skai Local Now Does for Social What it Already Did for Search
Feature Focus: Creative Sentiment Gives Clear Insights Into Social Media Performance
Article
Feature Focus: Creative Sentiment Gives Clear Insights Into Social Media Performance
The Skai 5: Five Questions with Laila Datoo – A Life More Mindful / No More Ifs or Buts
Article
The Skai 5: Five Questions with Laila Datoo – A Life More Mindful / No More Ifs or Buts
Prime Day 2019: Amazon Advertisers' Revenue Was Up 5.8X
Article
Prime Day 2019: Amazon Advertisers' Revenue Was Up 5.8X
Five Questions With Amazon Ecommerce Expert Joseph Hansen
Article
Five Questions With Amazon Ecommerce Expert Joseph Hansen
The Skai 5: Five Compelling Facts About Pinterest Marketing
Article
The Skai 5: Five Compelling Facts About Pinterest Marketing
Knowledge Was Power at K8 East 2019! An Event Recap
Article
Knowledge Was Power at K8 East 2019! An Event Recap
In the News: How Amazon Can Help Legacy Brands Mount a Direct to Consumer Counterattack
Article
In the News: How Amazon Can Help Legacy Brands Mount a Direct to Consumer Counterattack
Annual K8 East Digital Marketing Event Preview: Knowledge is Power
Article
Annual K8 East Digital Marketing Event Preview: Knowledge is Power
Amazon Bids to Acquire Sizmek: Why This is Good for Brands
Article
Amazon Bids to Acquire Sizmek: Why This is Good for Brands
Feature Focus: Skai Expert Services Team Offers "Human Software" to Fill in Client Gaps
Article
Feature Focus: Skai Expert Services Team Offers "Human Software" to Fill in Client Gaps
Feature Focus: Combatting Ad Fatigue with Skai Social is as Easy as 1-2-3
Article
Feature Focus: Combatting Ad Fatigue with Skai Social is as Easy as 1-2-3
5 Questions with...the Ideas Man, Shed Simove
Article
5 Questions with...the Ideas Man, Shed Simove
Feature Focus - With Educational Services, Skai Invests In Customer Success
Article
Feature Focus - With Educational Services, Skai Invests In Customer Success
The Skai 5: Five Things to Know When Marketing to Generation X
Article
The Skai 5: Five Things to Know When Marketing to Generation X
Nearly 70 Percent of Online Shoppers Use Amazon for Comparison Shopping
Article
Nearly 70 Percent of Online Shoppers Use Amazon for Comparison Shopping
Skai Ecommerce extends support for Amazon Sponsored Brands
Article
Skai Ecommerce extends support for Amazon Sponsored Brands
How Cross Channel Product Advertising Campaigns Can Increase Customer Engagement
Article
How Cross Channel Product Advertising Campaigns Can Increase Customer Engagement
Marketing Metrics: 2019 Marks the First Year That Digital Gets More Than 50% of Total US Media Ad Spending
Article
Marketing Metrics: 2019 Marks the First Year That Digital Gets More Than 50% of Total US Media Ad Spending
Feature Focus: Analysis Plus is Your Always-On Skai Search Marketing Assistant
Article
Feature Focus: Analysis Plus is Your Always-On Skai Search Marketing Assistant
Marketing Metrics: Will the Duopoly Give Way to the Triopoly?
Article
Marketing Metrics: Will the Duopoly Give Way to the Triopoly?
Feature Focus: The Keyword Cannibalization Report Gives Amazon Advertisers the Control They Need for Success
Article
Feature Focus: The Keyword Cannibalization Report Gives Amazon Advertisers the Control They Need for Success
When Search Met Social: The Mobile SERP Evolves, Inspired by Another Channel
Article
When Search Met Social: The Mobile SERP Evolves, Inspired by Another Channel
The One Thing You Need to Know When Considering Promoting Your App with Apple Search Ads
Article
The One Thing You Need to Know When Considering Promoting Your App with Apple Search Ads
Third-Party Signaling: How Skai Social Utilizes External Data for Facebook Marketing
Article
Third-Party Signaling: How Skai Social Utilizes External Data for Facebook Marketing
Marketing Metrics: Facebook's Q4 2018 Earnings Call - Advertiser Insights
Article
Marketing Metrics: Facebook's Q4 2018 Earnings Call - Advertiser Insights
Maybe There Simply Isn't a Silver Bullet for Marketing Measurement
Article
Maybe There Simply Isn't a Silver Bullet for Marketing Measurement
Marketing Metrics: Global App Market Will Be $64 Billion by 2020
Article
Marketing Metrics: Global App Market Will Be $64 Billion by 2020
Local Marketing Simplified: Prioritize the Placements That Deliver the Biggest Impact
Article
Local Marketing Simplified: Prioritize the Placements That Deliver the Biggest Impact
Feature Focus: Cross-Channel Audiences for Search and Social
Article
Feature Focus: Cross-Channel Audiences for Search and Social
Top Takeaways from the Skai Q4 2018 Quarterly Trends Report
Article
Top Takeaways from the Skai Q4 2018 Quarterly Trends Report
Understanding These 3 Key Trends Will Make You a Better App Marketer
Article
Understanding These 3 Key Trends Will Make You a Better App Marketer
Hello, Skai Apps!
Article
Hello, Skai Apps!
Q4 2018 Pinterest Performance Proves it's the Path to Consumer Discovery
Article
Q4 2018 Pinterest Performance Proves it's the Path to Consumer Discovery
Feature Focus: Maximize the Performance of Your Facebook Campaigns With Our New Bid Multipliers
Article
Feature Focus: Maximize the Performance of Your Facebook Campaigns With Our New Bid Multipliers
The Skai 5: Five tips to nail your Pinterest campaigns within Five weeks
Article
The Skai 5: Five tips to nail your Pinterest campaigns within Five weeks
The Skai 5: Five Mobile Stats That Will Give You a Whole New Perspective
Article
The Skai 5: Five Mobile Stats That Will Give You a Whole New Perspective
Is Third-Party Data Dead? We Don't Think So and Here's Why
Article
Is Third-Party Data Dead? We Don't Think So and Here's Why
Apple Search Ads Now Generally Available on Skai
Article
Apple Search Ads Now Generally Available on Skai
Feature Focus: Skai Budget Manager
Article
Feature Focus: Skai Budget Manager
Feature Focus: Skai Audience Manager
Article
Feature Focus: Skai Audience Manager
Your Instagram Advertising Questions from the Q3 2018 Quarterly Trends Webinar Answered!
Article
Your Instagram Advertising Questions from the Q3 2018 Quarterly Trends Webinar Answered!
4 Holiday Social Media Marketing Tips To Help You Engage and Sell
Article
4 Holiday Social Media Marketing Tips To Help You Engage and Sell
Craghoppers Peak Performance on Amazon Advertising with Skai
Article
Craghoppers Peak Performance on Amazon Advertising with Skai
Holiday Advertising: It's Beginning To Look A Lot Like Mobile
Article
Holiday Advertising: It's Beginning To Look A Lot Like Mobile
Is There a Shift in Ad Spend to Instagram from Facebook?
Article
Is There a Shift in Ad Spend to Instagram from Facebook?
Fall Cleaning: In-Cider Opportunities for iOS 12 App Store Discoverability
Article
Fall Cleaning: In-Cider Opportunities for iOS 12 App Store Discoverability
Selecting the Right Split for an Incrementality Test
Article
Selecting the Right Split for an Incrementality Test
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