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What Is the Purpose of Event Data?
Article
What Is the Purpose of Event Data?
Being Data-Driven Doesn't Have To Be Hard: Adopt a Powerful Tool
Article
Being Data-Driven Doesn't Have To Be Hard: Adopt a Powerful Tool
What Are Entities In the Context of Event Data? The Definitive Guide
Article
What Are Entities In the Context of Event Data? The Definitive Guide
It's Time To Bridge the Gap Between Data People and Non-data People
Article
It's Time To Bridge the Gap Between Data People and Non-data People
What Is Product Strategy? Framework & Examples
Article
What Is Product Strategy? Framework & Examples
How Jumbo Interactive Enabled Personalization with Recommend
Article
How Jumbo Interactive Enabled Personalization with Recommend
Session Replay: What It Is & How to Use It Effectively
Article
Session Replay: What It Is & How to Use It Effectively
2021 Datamonster of the Year: ABS-CBN's Robbin Brillantes
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2021 Datamonster of the Year: ABS-CBN's Robbin Brillantes
Building Transparency, Autonomy, and a Collaborative Culture with Amplitude
Article
Building Transparency, Autonomy, and a Collaborative Culture with Amplitude
User Behavior Analytics: How to Track and Analyze
Article
User Behavior Analytics: How to Track and Analyze
Marketing Analytics vs. Product Analytics (Part 1) - Adam Greco
Article
Marketing Analytics vs. Product Analytics (Part 1) - Adam Greco
What Is Product Management? Meaning, Process, & More
Article
What Is Product Management? Meaning, Process, & More
Agile Product Management: Definition, Best Practices, & Examples
Article
Agile Product Management: Definition, Best Practices, & Examples
Digital Optimization vs. Digital Transformation Explained
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Digital Optimization vs. Digital Transformation Explained
2021 Datamonster interview: Truebill's Alon Wertheimer
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2021 Datamonster interview: Truebill's Alon Wertheimer
Minimally Viable Self-Service Product Analytics - John Cutler
Article
Minimally Viable Self-Service Product Analytics - John Cutler
What Is Customer Retention? Definition, Examples, & Tools
Article
What Is Customer Retention? Definition, Examples, & Tools
What is Web Analytics? Definition, Examples, & Tools
Article
What is Web Analytics? Definition, Examples, & Tools
What Are Data Types and Why Are They Important?
Article
What Are Data Types and Why Are They Important?
Words Before Numbers: North Star Statement Exercise - John Cutler
Article
Words Before Numbers: North Star Statement Exercise - John Cutler
How Tilting Point Increased Customer Engagement With Amplitude
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How Tilting Point Increased Customer Engagement With Amplitude
The Modern Data Stack Is Not an End State - Arpit Choudhury
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The Modern Data Stack Is Not an End State - Arpit Choudhury
Digital Transformation Examples: 3 Company Case Studies
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Digital Transformation Examples: 3 Company Case Studies
Making "Using Data" Easy - John Cutler
Article
Making "Using Data" Easy - John Cutler
Test, Learn, and Iterate Better with Amplitude
Article
Test, Learn, and Iterate Better with Amplitude
What Is Product-Led Growth? Strategy, Metrics, & Examples
Article
What Is Product-Led Growth? Strategy, Metrics, & Examples
What Is Product Development? Process & Lifecycle
Article
What Is Product Development? Process & Lifecycle
What Is Customer Data?
Article
What Is Customer Data?
What Is Customer Experience? Definition, Examples, & Tools
Article
What Is Customer Experience? Definition, Examples, & Tools
11 A/B Testing Tools Reviewed for 2022
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11 A/B Testing Tools Reviewed for 2022
How to Get into Product Management in 2022
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How to Get into Product Management in 2022
15 Behaviors of Healthy, Data-Informed Product Teams - John Cutler
Article
15 Behaviors of Healthy, Data-Informed Product Teams - John Cutler
The Pioneer Awards Are Back
Article
The Pioneer Awards Are Back
What is a Product Launch? Stages, Strategy, & Tools
Article
What is a Product Launch? Stages, Strategy, & Tools
What Is a Recommendation Engine? How Recommenders Work
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What Is a Recommendation Engine? How Recommenders Work
Data Connections: Move Your Product Data With Clicks, Not Code
Article
Data Connections: Move Your Product Data With Clicks, Not Code
You Need a Product-led, Privacy-driven Approach to Customer Data
Article
You Need a Product-led, Privacy-driven Approach to Customer Data
What Is Data Management? Strategies & Examples
Article
What Is Data Management? Strategies & Examples
Product Management Best Practices (Updated for 2022)
Article
Product Management Best Practices (Updated for 2022)
What Is a Modern Data Stack for Growth?
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What Is a Modern Data Stack for Growth?
Auto-track is [Still] Bad! - Adam Greco
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Auto-track is [Still] Bad! - Adam Greco
What Is Data Democratization? Definition and Principles
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What Is Data Democratization? Definition and Principles
What is A/B Testing? How it Works and When to Use It
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What is A/B Testing? How it Works and When to Use It
What is Customer Lifetime Value (CLV)? Definition & Formulas
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What is Customer Lifetime Value (CLV)? Definition & Formulas
What Is Behavioral Analytics? Definition, Examples, & Tools
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What Is Behavioral Analytics? Definition, Examples, & Tools
Switching Digital Analytics Vendors - Adam Greco
Article
Switching Digital Analytics Vendors - Adam Greco
22 Predictions for Digital Optimization in 2022
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22 Predictions for Digital Optimization in 2022
How Financial Services Can Utilize Customer Behavior
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How Financial Services Can Utilize Customer Behavior
What Is Funnel Analysis? Definition, Examples, and Tools
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What Is Funnel Analysis? Definition, Examples, and Tools
Amplitude Is Here to Take Data-led Academy's Mission Forward
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Amplitude Is Here to Take Data-led Academy's Mission Forward
Event-Based Analytics: Definition, Examples, & Tools
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Event-Based Analytics: Definition, Examples, & Tools
Where Should the Digital Analytics Function Reside within the Organization? - Adam Greco
Article
Where Should the Digital Analytics Function Reside within the Organization? - Adam Greco
What Is Digital Analytics? Definition, Examples, & Tools
Article
What Is Digital Analytics? Definition, Examples, & Tools
Get Into the Groove of Product-Led Growth Through Data Democratization
Article
Get Into the Groove of Product-Led Growth Through Data Democratization
Pioneering Data Privacy Across Digital Analytics with Amplitude and Transcend
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Pioneering Data Privacy Across Digital Analytics with Amplitude and Transcend
How Glossier Uses Amplitude to Help Customers Find Their Beauty Story
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How Glossier Uses Amplitude to Help Customers Find Their Beauty Story
How Behavioral Marketing Can Better Target Your Audience
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How Behavioral Marketing Can Better Target Your Audience
4 User Insights Behavioral Analytics Can Give You
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4 User Insights Behavioral Analytics Can Give You
Are Websites Products? - Adam Greco
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Are Websites Products? - Adam Greco
Meet Amplitude's 2021 Datamonsters of the Year
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Meet Amplitude's 2021 Datamonsters of the Year
Digital Pictures & Digital Data - Adam Greco
Article
Digital Pictures & Digital Data - Adam Greco
Embracing Behavioral Insights and Self-Service Analytics at Grover
Article
Embracing Behavioral Insights and Self-Service Analytics at Grover
The Great Digital Analytics Reimplementation - Adam Greco
Article
The Great Digital Analytics Reimplementation - Adam Greco
Introducing the Amplitude Google Tag Manager Template - Adam Greco
Article
Introducing the Amplitude Google Tag Manager Template - Adam Greco
Impacts of Analytics Reporting Interfaces on Digital Analytics Programs - Adam Greco
Article
Impacts of Analytics Reporting Interfaces on Digital Analytics Programs - Adam Greco
The Next Hottest Products and the Trends That Drive Them
Article
The Next Hottest Products and the Trends That Drive Them
Is Your Digital Analytics Tech Stack a Frog in Boiling Water? - Adam Greco
Article
Is Your Digital Analytics Tech Stack a Frog in Boiling Water? - Adam Greco
Behavioral Segmentation 101: What It Is & How to Get Started
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Behavioral Segmentation 101: What It Is & How to Get Started
Predictive Analytics 101: Leverage Prediction to Get Business Results
Article
Predictive Analytics 101: Leverage Prediction to Get Business Results
How to Enhance Experimentation with User Segmentation
Article
How to Enhance Experimentation with User Segmentation
Why Marketing and Product Teams Should Bet on Customer Behaviors
Article
Why Marketing and Product Teams Should Bet on Customer Behaviors
5 Use Cases that Show Why Marketers Love Amplitude
Article
5 Use Cases that Show Why Marketers Love Amplitude
Increase Shopping Cart Values in Ecommerce in 6 Clicks
Article
Increase Shopping Cart Values in Ecommerce in 6 Clicks
Personalization Preferences: What Do Customers Want?
Article
Personalization Preferences: What Do Customers Want?
OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle
Article
OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle
Choosing a Data Analysis Tool: 4 Things to Consider
Article
Choosing a Data Analysis Tool: 4 Things to Consider
How AB InBev Got 2M SMBs Buzzing with a Next-gen B2B Platform
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How AB InBev Got 2M SMBs Buzzing with a Next-gen B2B Platform
4 Ways Predictive Marketing Can Guide Customer Purchases
Article
4 Ways Predictive Marketing Can Guide Customer Purchases
The Problem with Basic Website Analytics (& What You Should Really Measure)
Article
The Problem with Basic Website Analytics (& What You Should Really Measure)
Measure Feature Engagement in 6 Clicks or Less
Article
Measure Feature Engagement in 6 Clicks or Less
Investor Relations
Article
Investor Relations
Why Product and Marketing Need to Collaborate - Adam Greco
Article
Why Product and Marketing Need to Collaborate - Adam Greco
Real-time Data Analytics: Which KPIs Are Right for Your Business?
Article
Real-time Data Analytics: Which KPIs Are Right for Your Business?
3 Use Cases for Customer Behavior Analytics
Article
3 Use Cases for Customer Behavior Analytics
The Modern Business Software Stack for Product & Growth
Article
The Modern Business Software Stack for Product & Growth
The Convergence of Analytics Products - Adam Greco
Article
The Convergence of Analytics Products - Adam Greco
Empowering Data-driven Decisions at Criteo
Article
Empowering Data-driven Decisions at Criteo
3 Ways Media and Entertainment Companies Can Leverage Behavioral Data
Article
3 Ways Media and Entertainment Companies Can Leverage Behavioral Data
Remove the Bottleneck and Get the Most Out of Data with Self-Serve Analytics
Article
Remove the Bottleneck and Get the Most Out of Data with Self-Serve Analytics
Explaining Digital Transformation & Amplitude to My Family - Adam Greco
Article
Explaining Digital Transformation & Amplitude to My Family - Adam Greco
3 Steps to Get Your Product Flywheel in Motion
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3 Steps to Get Your Product Flywheel in Motion
Amplitude + Slalom: 3 Ways Leaders Can Leverage Digital Product Analytics to Drive Outcomes
Article
Amplitude + Slalom: 3 Ways Leaders Can Leverage Digital Product Analytics to Drive Outcomes
Adjust + Amplitude: Drive Outcomes Through Product and Marketing Data -
Article
Adjust + Amplitude: Drive Outcomes Through Product and Marketing Data -
Level Up Your Product Marketing with Behavioral Analytics Personas
Article
Level Up Your Product Marketing with Behavioral Analytics Personas
Amplitude Partner Ecosystem | Directory
Article
Amplitude Partner Ecosystem | Directory
What Most Companies Get Wrong About Self-Service Analytics
Article
What Most Companies Get Wrong About Self-Service Analytics